Yoga guru Ramdev of the now famous Patanjali group (and Patanjali noodles!), is flexing his entrepreneurial muscles again, this time with swadeshi jeans. These sanskaari jeans promise to be in line with Indian culture. “Jeans is a western concept and there are two things we can do with western concepts. Either boycott them or adopt them but customise them to suit our traditions. Jeans have become so popular that they cannot be taken away from the Indian society. Swadeshi jeans will be Indianised jeans in style, design and fabric,” Patanjali CEO Acharya Balakrishna told Economic Times. These customised denims (we hope they’re denim anyway) promise to be loose fits. So umm… exactly like boyfriend jeans then? We’ll wait and watch. Meanwhile, here’s how the internet reacted to the news.
#BabaRamdev jeans 😛 Will the instructions like please soak gently in #GauMutra before using Patanjali detergent? https://t.co/AtQ4RSH07V
— Ahamed Ansar (@AhamedAnsar) September 13, 2016
I am assuming there will be no ripped #Patanjali jeans; that will be so anti-national.
— Sanjay Jha (@JhaSanjay) September 12, 2016
Patanjali jeans, pair ’em with your favourite saffron kurta and padukas for the Right look. #ClothesDefineCharacter pic.twitter.com/FZLP0XOOpv
— Arré (@ArreTweets) September 12, 2016
This pic of the Patanjali Jeans is already doing the rounds on WhatsApp
Apparently a leaked pic…looks credible pic.twitter.com/gxd1xZWarj— Akash Banerjee (@akashbanerjee) September 12, 2016
Noodles done, Jeans done
Up next – Patanjali condoms— Rakesh Vajpai (@rakeshvajpai) September 14, 2016
#patanjali jeans #Patanjali. My #cartoon pic.twitter.com/4dPDQR7Zzc
— MANJUL (@MANJULtoons) September 14, 2016
