Why you should be wearing: Être Cécile
This fashion-insider fave will add sporty, funny, faux-French style to your life
When fashion consultants Yasmin Sewell and Jemma Dyas — along with Sewell’s husband Kyle Robinson — launched Être Cécile in 2012, they were driven by the need for inexpensive, slouchy T-shirts with a touch of humour. Sewell, the creative brain behind the brand’s LA-cool pieces, always had an eye for design (she was the first to snap up Christopher Kane when she was a buyer for Browns in 2006). “I kept wanting these great T-shirts and sweatshirts that were really wearable, but I didn’t want to spend £800 on a designer brand,” she says.
THE LABEL'S USP
Être Cécile capitalises on the popularity of a well-made piece, and spins the sporty-casualness of the LA skating scene into a boyish yet covetable fashion must-have, with simple details like foil prints, geometric motifs and cheeky slogans. “A good T-shirt is something you find yourself constantly reaching for, no matter how many times you’ve worn it or have been seen in it, or how many years you’ve had it for,” say the duo. “You can dress [it] up or down, and be whatever person you want to be while wearing it.” The brand also offers patchworked denim jackets, graphic-blocked skirts and fuzzy knits.
“Nothing about us is French,” says Sewell — thus the tag line: ‘Presque Parisienne’ (almost Parisian) — except the name Cécile, an ode to Dyas’ partner Richard Normile’s grandmother, an artist in ’60s Paris, and the French slogans on their T-shirts.
Snag super-blogger Leandra Medine’s funky spirit on a T-shirt for Spring/Summer 2015. A joint effort at being cheeky and deprecatingly funny, the Être Cécile X Man Repeller line features three designs: an ‘Am I French yet?’ (because deep down, we all want to be), a gilded ‘Repousse-mec’ (French for ‘man repeller’) and a classic striped tee with a ‘Boob Pocket’ (well, what else would you call it?).
It’s not surprising that these easy basics have made their way into the wardrobes of many It girls, from Jessica Alba and Rihanna to Cara Delevingne and Jessie J, who give the tomboyish separates their own spin.