There’s general air of excitement about anything Kanye West does. Some even worship the ground he walks on. If you fall anywhere on that spectrum, you should circle the date August 22. That’s when the Yeezy Boost 350 – his second sneaker model in collaboration with adidas Originals – launches around the world, India included.
The white version sold out soon after worldwide release in June. What you can look forward to now is an all black colourway. Due to the unprecedented demand (and limited edition range) you can’t just walk into the store, shell out Rs 15,999 and buy a pair. You need to enter a raffle. Visit the store on August 22, when they distribute ballots. If you win, you walk away with a pair in your size – a pair that’s made of Primeknit, an adidas patented material, that fits like second skin. Good luck!
Enter the raffle at select adidas Original Exclusive Stores: N – 45, Pratap Building, Connaught Place, Opposite Barakhamba Road, Connaught Circle, Delhi. Tel: 011 4152 4433. Plot No 65 Z, Anand Villa, Near Arya Samaj, Linking Road, Santacruz West, Mumbai. Tel: 022 2660 6715. No. 18, Brigade Road, Below Planet M, Bengaluru. Tel: 080 4091 5678. For updates visit Shop.adidas.co.in
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