Your trusted Levi’s turns 143 years old


Your trusted Levi’s turns 143 years old

…and they’re putting the spotlight on the Originals (in more ways than one!)

By ELLE team  May 30th, 2016

May 20, 1873, will always be remembered as the birthday of the blue jean. To coincide with the same, Levi’s unleashed a new campaign ‘We Are Original’ focused on “original thinkers and doers from across different fields like music and art”. Super blogger Malini Agarwal, illustrator and entrepreneur Alicia Souza, DJ and music producer Nucleya, founder of Rajputana Custom Motorcycles, Vijay Singh Ajairajpura, founder of Magnetic Fields – and Rajasthan royal – Abhimanyu Alsisar and Taxi Fabric founder Sanket Avlani, feature in the campaign. Catch them share their story. 

Flip through the gallery above to look at the Levi’s 501 Originals through the years

Watch the latest video from the campaign, starring Nucleya, below: