From Aryan Khan To Kriti Sanon, Celebrity Helmed Brands Are Making Waves In The Market

Aryan Khan

Prepare yourselves to be greeted with a captivating D’yavol ad gracing the Ospree Duty Free store at the Mumbai airport premises, as soon as you step away from the immigration counters. The Aryan Khan-helmed clothing brand, one of the newest ones on the block is set to complete a year this month and is joined by a few other players in this tight pool of brands launched by celebrities in India in recent times.

We have Kriti Sanon’s Hyphen making skincare more affordable and thus, accessible, South superstar Samantha popularising lustrous silks with Saaki and others hopping on this bandwagon and making their presence felt outside of their acting circles. The leap to the business side sure seems lucrative as more and more A-listers are increasingly investing their money in building their business empires from scratch.

Keep reading for a download of more celebrities like Aryan Khan and Kriti Sanon, in case you end up embracing star status one fine day and are looking for more avenues to multiply your buck in advance.

D’yavol X


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With streetwear on the rise in India, and a legion of local labels gaining prominence for incorporating Indian workmanship and techniques, D’yavol X by Aryan Khan was born just in time to bank on this trend. While the silhouettes pander to the hypebeast crowd with their sporty make, there’s an obvious focus on elevating the overall quality with the luxe brand messaging and campaigns featuring Aryan Khan, Suhana and Shahrukh Khan as well.



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Last year, on her birthday, Kriti Sanon announced the arrival of her skincare brand Hyphen, developed in collaboration with PEP Technologies, the parent company of mCaffeine. Aimed at giving simple and practical skincare solutions, the brand boasts of an affordable array of products, made specially for Indian skin.



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With the right blend of Indian fashion and a global outlook, the contemporary collections by Samantha Ruth Prabhu backed Saaki are supremely trend driven and perfect for the modern, cosmopolitan Indian woman.



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Featuring an incredible variety of styles and colours, Soezi by Sonakshi Sinha aims to transform how the new generation adorns their nails and yearns to make fashion more accessible and simple. The brand’s premier focus is on press-on nails, with the intention of expanding into other nail-related products in the near future.

9 Skin

When asked about her brand 9 Skin, south superstar Nayanthara was quoted saying, “Skincare is more than just a routine; it is an experiential journey. To bring this experience to the masses, I introduce 9Skin, a brand that revolves around the empowerment of self-love through skincare—a gift that I believe every woman deserves.”

Also Read: Too Cool For School: 8 Summer Shirts That Fit The Vibe

- Digital Fashion Writer


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