Add To Cart: 24 Beauty Launches That Are Worth Your Hard-Earned Money


Is it just me or is the lack of sunshine this monsoon making y’all feel dull too? But fear not, for the beauty industry has come to our rescue! This month’s latest beauty launches of refreshing fragrances, hydrating skincare, and new makeup brands are like little rays of sunshine promising to banish our monsoon blues. So, read on as we delve into the exciting array of products that are here to brighten our damp days and bring back the glow we’ve all been missing.

Laneige Glow All Day Kit


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The Laneige Glow All Day kit comes with their Lip Treatment Balm and their Glowy Makeup Serum. while the former is a highly moisturising lip balm that has a refreshing scent of piña colada, the latter is a lightweight formula that serves as both a glowy makeup serum and a glass skin primer.

Faces Canada Magneteyes Eye Shadow Palette


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This 8-in-1 eyeshadow palette by Faces Canada has a great mix of shimmers and matte finishes that give you the choice to create versatile eye looks. The shadows are smudge-proof and sweat-resistant, making this a perfect daily eyeshadow palette.

Lancôme Idôle EDP

Lancôme Idôle is an extraordinary fragrance made by women, for women. With top notes of pear, bergamot and pink pepper, middle notes of rose and jasmine, and base notes of white musk, vanilla, patchouli and cedar, this is a well-balanced fresh and warm fragrance.

milk_shake Make My Day Shampoo & Conditioner

The Make My Day range features three extraordinary ingredients that work at making the hair soft, manageable and shiny–namely milk proteins, goji berries and a mix of strawberry and raspberry extracts. The shampoo makes for a delicate one that is suitable for all hair types, and the conditioner helps to detangle hair without weighing it down.

La Mior


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Nothing tickles a makeup enthusiast’s fancies more than the launch of a new makeup brand. La Mior is a clean makeup brand that believes that every person should feel confident and comfortable in their skin. Also, the ingredients used in their products are uncomplicated and skin-enhancing so that you can wear your makeup like skincare, every day

Deconstruct Haircare

Deconstruct’s hair care range consists of a nourishing shampoo, mask and conditioner.  The shampoo prevents hair breakage & dryness by restoring the moisture content of the hair and promotes hair protein synthesis to improve hair density. The Scalp & Hair Nourishing Mask soothes scalp irritation and reduces dryness. Lastly, the Nourishing Conditioner smoothens the cuticle cells of the hair shaft, thus preventing frizz & increases hair strength.

L’Oréal Professionnel Serums

L’Oréal Professionnel’s new hair serums will help you get to the root of hair thinning and hair loss. Their Serioxyl Advanced Denser Hair Density Activator Serum stimulates dormant hair roots and promises denser hair within 6 weeks. The Aminexil Advanced Antihair Loss Activator Serum is a dual-action serum that re-anchors hair roots & strengthens hair fibres.

Plum BodyLovin’ Smokin’ Vanilla

If you’re a true-blue vanilla lover like me, the Plum BodyLovin’ Smokin’ Vanilla body mist is for you. It features sweet notes of honeysuckle with sensuous notes of amber and musk. Its smokey vanilla scent is sure to leave you feeling instantly refreshed and rejuvenated.

Lamel Cosmetics

A cruelty-free PETA brand that has recently launched in India is Lamel Cosmetics. The brand is known for its focus on self-expression and creativity and offers high-quality products at affordable prices. Available on Purplle, Hokmakeup and Nykaa, Lamel is now all set to provide inclusive makeup in India.

MOIRA Loveheat Cream Blush

MOIRA has recently launched their Loveheat Cream Blush. Available in six beautiful shades, Loverheat is a lightweight, buildable cream blush that melts into the skin and blends with ease. This creamy formula leaves a dewy flush finish owing to its coconut oil and aloe vera extract infusions.

Estee Lauder Nutritious Collection

Estée Lauder’s Nutritious collection contains a cleanser, lotion and a mask. The 2-in-1 Foam Cleanser produces a rich, cloud-like foam that deeply purifies the skin and reduces the look of clogged pores. It can be used as a daily cleanser or a weekly 1-minute purifying mask. The Radiant Essence Lotion helps awaken, balance and calm the look of the skin. It can be used to prep the skin as it strengthens the skin barrier and prevents redness. Lastly, the Melting Soft Mask works at renewing and strengthening the skin by providing 24hr hydration.

Kiko Milano Standout Volume Buildable Mascara

A good mascara is key when trying to ace an eye look, and Kiko Milano has you sorted with its latest launch of the Standout Volume Buildable Mascara. Its unique brush is both convex and concave. While the concave area applies the mascara by enveloping the lashes, and the convex area combs and defines them.

Skyendor Cleansing Micellar Water

Skeyndor has launched a soothing and rejuvenating skincare range with five products that help sensitive skin. The Bi-Zone Soft Mask treats sensitive skin, Cleansing Micellar Water removes makeup while moisturizing the skin, Delicate Cleansing Milk purifies the skin without causing it harm, Rebalancing Gentle Cream F1 provides gentle care and hydration to sensitive skin, and SOS Anti Redness provides immediate relief for tightness and redness.

Beauty by BiE Calm Your Zits

Don’t let acne marks dampen your spirits because Beauty by BiE’s latest launch of their acne-fighting gel has antioxidants loaded with natural prebiotics that target blemishes, dark spots, and scarring. Just apply it as a spot treatment on damp skin in your AM and PM skincare routine and see it do its magic.

Colorbar Joyful Tones Vegan Nail Lacquers

Although we’re bang in the middle of the monsoon blues, Colorbar has an escape for us. The launch of their Joyful Tones Vegan Nail Lacquers has given us a range of candy-like colours with fun names like Sugar Doe, Frosting, Marshmallow and Lemon Tart. What’s more joyous is that all of Colorbar’s nail lacquers are non-yellowing, non-chipping, non-toxic, non-carcinogenic and free from animal-derived pigment.

indē wild Moonlight Scalp Serum


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After the success of their Champi Hair Oil, indē wild has added another product to their hair care range–the Moonlight Scalp Serum. Formulated with a powerful blend of three clinically-proven hair regrowth stimulators, namely redensyl, procapil, and baicapil, this serum transforms the health of the hair overnight and stimulates hair growth and density.

MAC Squirt Plumping Gloss Stick

Gone are the days of ultra-matte lips. Now, it’s time for our lips to shine! M.A.C Cosmetics’ Squirt Plumping Lip Gloss Sticks have already gone viral on social media because of their unique colours and plumping action. Available in Clear (white), Like Squirt (green), and Heat Sensor (red) in India, we still have our fingers crossed for all their colours to launch soon.

Daughter Earth Super Fluids

Daughter Earth’s Superfluids collection has four variants, each targeting different skin needs. The Polishing Water gently exfoliates the skin with lactobionic acid, the Bright Water works at fading spots with licorice, the Barrier Water strengthens the skin barrier with a probiotic-based ferment, and the Plump Water hydrates the skin with Japanese matsutake mushroom.

L’Occitane Artichoke Range

Did you know that for several generations, the cooking water of artichokes was said to help purify and detoxify for a feeling of lightness? Well, L’Occitane has channelled this very property into their artichoke range. Their Artichoke Body Scrub helps remove dead skin through gentle exfoliation, while the Artichaut Massage Body Cream provides immediate hydration that improves skin elasticity.

Bobbi Brown 24-Hour Waterproof Kajal Liner

A good kajal/liner should do three things well–provide intense pigment, glide on easily without tugging, and be water-proof and smudge-proof. Well, the Bobbi Brown 24-hour waterproof kajal liner does it all, making it easy to create any dramatic eye look.

ILEM Japan

ILEM JAPAN is a wellness company focused on providing conscious consumers with holistic Japanese health products that are cruelty-free, plant-based and safe from harmful ingredients. Their offerings include everything from balancing and clarifying toners to a brightening serum.

Old School Rituals

Old School Rituals is a skincare brand with roots in ancient practices and age-old skincare rituals passed down by our ancestors. The brand aims at providing us with products that help us transform ordinary moments into wholesome luxury experiences.



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Versed, a brand that has made a headband famous enough to make all the skincare influencers go gaga, has made its way to India. They offer a variety of products that suit all skin types and budgets. With its science-backed formulations and aesthetic packaging, wonder this brand continues to go viral.

Nivea Fresh Blends Shower Gels


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The Nivea Fresh Blend Shower Gels are available in two variants. One is infused with raspberry, blueberry, and almond milk and the other is enriched with apricot, mango and rice milk. Both are 100% vegan and paraben-free with eco-friendly packaging made from recycled plastic–making them a sustainable choice for your shower routine.

Beauty Writer

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