Known for its exquisite craftsmanship, Bvlgari’s jewellery occupies a pride of place in everyone’s collection. Every precious piece goes on to become a family heirloom, one that is carefully passed down generations. In 2021, Bvlgari introduced the mangalsutra, a India-exclusive product that honoured the traditions of India. Designed for the modern Indian woman, this was the Roman high jewellery brand’s ode to India.
Now, Bvlgari has introduced the B.zero1 Kada Bracelet. The Kada was worn by Bulgari’s India Friend of the Brand Ayushmann Khurrana and ELLE caught up with the charismatic actor to find out more about his connection with this hand jewellery.
ELLE: How do you see yourself styling the kada bracelet?
Ayushmann Khurrana (AK): Styling the Bulgari B.zero1 Kada Bracelet is a journey that resonates with my personal taste—a perfect fusion of tradition and modernity. Crafted in dazzling yellow gold, it’s not just a bracelet; it’s a statement of purity with an edgy contemporary twist that I find incredibly appealing. The thicker design and upgraded lock mechanism gives it a masculine and rugged feel, making it my go-to standalone piece. Whether I am in traditional Indian attire or going for a more contemporary look, the Kada effortlessly complements my style, representing the essence of the modern Indian man rooted in culture yet embracing progressive ideas. It’s not just an accessory; it’s a reflection of my own journey, a celebration of strength, devotion, and determination with each wear.
ELLE: You talked about how wearing a kada is a part of your heritage. Tell us about that.
(AK): Wearing a kada is more than a fashion choice for me; it’s a cherished tradition in my Punjabi heritage. Having worn a kada since childhood, I see it’s not just a piece of jewellery but a symbol of identity and connection to cultural values like strength and resilience.
The Bulgari B.zero1 Kada Bracelet is a beautiful piece especially due to the idealogy behind the creation i.e. celebrating contemporary India’s forward-thinking attitude.
ELLE: What are the values that drew you to the brand?
(AK): What drew me to Bulgari and the India Exclusive B.zero1 Kada Bracelet is a combination of audacious innovation, cultural celebration, meticulous craftsmanship, and a commitment to social responsibility. Bulgari’s bold approach to luxury resonates with me, and the India Exclusive design perfectly unites tradition with modernity.
ELLE: The serpenti design and the mangalsutra from Bulgari had everyone fawning. Do you see the Indian man taking to this?
(AK): Yes, without a doubt! Today’s Indian man embraces a fusion of both tradition and modernity, and Bulgari’s attention to detail beautifully captures that essence. The India Exclusive B.zero1 Kada Bracelet perfectly represents this evolving style, effortlessly blending Italian culture with Indian cultural luxury. The B.zero1 kada bracelet is a creative expression that honours the traditional kada- symbolizing strength, determination, and attachment. Representing the forward-thinking attitude of the B.zero1 icon, this India-exclusive creation goes beyond being a mere accessory; it tells the current spirit of India. With this exclusive piece, Bulgari not only honours tradition but also becomes a part of the history of a contemporary India that takes pride in its past while confidently stepping into the future.
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