What happens when you merge artificial intelligence and eyewear with K-Pop? You get what is possibly the coolest eyewear collection ever. Lenskart has forayed into the ever-evolving K-Pop world with its new collection, the K-Pop collection. With colour-blocked rims and sunglasses that come in pop shades and super slim shapes, the K-Pop Eyewear Collection is going to be your newest obsession this season.
Presenting an industry-first collection campaign, Lenskart is debuting a new virtual K-POP band, Astro IRIS. The AI band is a four-member band with characters that embody the Lenskart spirit in their style and design. Each character has a preferred eyewear which just brings more personality to the AI band. The customers will be able to merge their own preference with the characters’ and dive into the world of AI with them.
The band members will take customers through a virtual journey unlike anything they’ve seen before. The eyewear brand is known for its reliable customer service and stylish eyewear that has helped the brand create a loyal customer base. With the introduction of the new K-Pop collection, customers will be spoilt for choices. Lenskart is a tech-enabled startup that has emerged as India’s premier eyewear brand. In just thirteen years, the brand has transformed the eyewear landscape in India with its unique blend of high fashion, value-driven offerings, and an omni-channel business approach.
The brand’s dedication towards catering to the likes of its new customer base is commendable and with this launch, Lenskart is tapping into the huge potential of K-pop and AI. The integration of different sub-cultures into fashion and eyewear is an impressive feat to achieve. Go and get your own K-Pop inspired eyewear pieces at the nearest Lenskart store.
