Deepika Padukone juggles multiple roles – that of a philanthropist, an investor, a mental health advocate & signs great scripts. So, it’s no revelation that she’s emerged as one of the most unproblematic, relatable & loved A lister of the Bollywood brigade. Maybe it’s her personality, maybe it’s her work ethic. Maybe she’s born with it.
Whatever the potion to scaling the rocky heights is, her stature is corroborated by the plethoric brand collaborations & endorsements lined up, at the behest of her oh so secret mantra to success. From signing deals with Cartier & Louis Vuitton to Levis, a stoppage is the least of her worries.
Let’s walk through some of Deepika Padukone’s most memorable international brand collaborations yet.
Cartier
On October 3rd 2022, the iconic french jewellery brand Cartier formally announced Deepika Padukone as the brand’s newest ambassador. What could be summed up as a bid to extend Cartier’s repute in the Indian subcontinent, this strategic expansion move was lauded by multiple industry watchdogs, fashion business publications & the legions of her fans globally. Deepika showcased a remarkable piece from Cartier’s latest collection, Nature Sauvage, featuring an abstract floral necklace that artfully concealed a turtle, highlighted by a striking 71.90-carat rubellite. Her presence not only elevates the brand’s image but also resonates deeply with her vast global fanbase.
Louis Vuitton
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Quite pally with Nicolas Ghesquière aka the Women’s Creative Director of Louis Vuitton, Deepika Padukone was the first Indian woman to play ambassador for the luxury house. It was also reported that she accounted for more than 25 percent of the media impact value generated for the brand during the Cannes Film Festival by the marketing & analytics agency ‘Launchmetrics.’ Talk about return on investment.
Levi’s
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Marking over 25 years in the Indian market, Levi’s signed Deepika Padukone to promote the denim brand in May, last year. “Authenticity, originality and honesty are values that the brand has been built on and are values I identify with the most. I am absolutely honored and delighted to be associating with one of the world’s most iconic brands – Levi’s,” said Deepika Padukone in a statement regarding the collaboration.
FIFA 2022
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Deepika became the first Indian to unveil the football World Cup trophy before a final. She was accompanied by Iker Casillas, captain of the 2010 World Cup-winning Spanish team, during the pre-match ceremony. “From unveiling the FIFA World Cup Trophy to witnessing one of the greatest games in sporting history. I truly couldn’t have asked for more,” Deepika Padukone wrote after becoming the first Indian to unveil the football World Cup trophy before a final.
Adidas
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When it comes to Adidas, there’s no need for introductions. In 2021, Deepika Padukone was appointed as the global brand ambassador for Adidas, marking a significant milestone for both the actress and the brand. Her role reinforces Adidas’s mission to motivate individuals to pursue their passions boldly, making an impact on both the sports and fashion landscapes.
Asian Paints
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In 2014, Deepika Padukone became the brand ambassador for Asian Paints, marking a significant collaboration between the acclaimed actress and one of India’s leading paint companies. This partnership was aimed at redefining home aesthetics and inspiring consumers to express their style through colour. Deepika’s persona and strong presence resonated with audiences, making her an ideal choice to promote the brand’s innovative products and design solutions.
Bisleri
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In 2023, Bisleri announced Deepika Padukone as its brand ambassador, leveraging her star power to enhance the brand’s market presence. Known for her commitment to health and sustainability, Deepika is set to inspire consumers to make mindful choices about their water consumption, while also promoting a healthier lifestyle. Her influence will help Bisleri connect with a broader audience, reinforcing the brand’s dedication to quality and responsible consumption.
BGMI
Deepika Padukone’s involvement with Battlegrounds Mobile India (BGMI) has marked a notable crossover between the worlds of gaming and entertainment. As a brand ambassador for the popular mobile game, she brings her star power and influence to a rapidly growing gaming community in India.
Dabur Hair Oil
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Deepika Padukone’s association with Dabur Hair Oil in 2022 brought a fresh perspective to the brand, leveraging her influence to promote the importance of hair care in daily routines. As a prominent figure in the beauty and wellness space, she embodies the qualities of strength and elegance that Dabur represents. Through her endorsement, the brand emphasises its commitment to natural ingredients and holistic health, resonating with consumers who value authenticity and quality.
Dyson
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Deepika Padukone’s collaboration with Dyson focuses on the brand’s cutting-edge hair care technology, positioning her as a key advocate for innovative styling solutions. By highlighting products like the Dyson Airwrap, she emphasizes how advanced engineering can transform hair health and styling efficiency. Deepika’s endorsement highlights the unique features of Dyson products, such as heat control and intelligent styling, making them essential for those who seek salon-quality results at home.
Hyundai
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Deepika Padukone’s collaboration with Hyundai targets the premium automotive market, specifically highlighting the brand’s innovative electric and hybrid models. Through her involvement, Deepika emphasizes the fusion of cutting-edge technology and modern design, appealing to a niche audience that values both luxury and sustainability. Her role not only elevates Hyundai’s brand image but also positions it as a leader in the transition towards greener mobility solutions.
Hilton
In 2024, Deepika Padukone became the face of Hilton Hotels, marking a strategic collaboration that emphasises luxury, hospitality, and wellness. Her involvement aims to showcase Hilton’s commitment to providing exceptional guest experiences, with a focus on wellness and relaxation. Deepika, known for her dedication to health and balance, aligns perfectly with Hilton’s initiatives to promote mindfulness and rejuvenation within their properties.
Lloyd
Deepika Padukone and Ranveer Singh’s collaboration with Lloyd in 2022 brought a dynamic energy to the brand’s marketing, showcasing its range of innovative home appliances. As a power couple, their association emphasizes the idea of modern living and the importance of quality and style in everyday life.
Pottery Barn
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Deepika Padukone’s collaboration with Pottery Barn in 2024 highlighted her passion for home decor and design. As an advocate for creating beautiful, functional living spaces, she showcased Pottery Barn’s commitment to quality craftsmanship and timeless style. Through this partnership, Deepika emphasised the importance of personal expression in home interiors, encouraging consumers to curate their spaces with unique furnishings and decor items.
82°E
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In addition to all of these commercial partnerships, Padukone also introduced her own skincare line, 82°E (pronounced Eighty-Two East), which was named after the meridian that runs longitudinally through India and establishes the time zone for that nation. In her own words, Deepika, “Practicing small acts of self-care consistently helps me stay grounded and enables me to feel my most centred wherever I am in the world. I want 82°E to serve as an inspiration for all of us to connect with our most genuine selves through regular, modest self-care routines.”
Tecno
As the brand ambassador of Tecno, Deepika Padukone was onboarded with the sole intention of bringing forth innovative and stylish tech to Indians, by making it accessible to everyone. Commenting on the new collaboration, Deepika Padukone, said: “I’m excited to join Tecno, a brand synonymous with innovation and stylish smartphones. I look forward to this partnership and the exciting opportunities that lie ahead.”
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