Leveraging the power of the BRICS concept, the BRICS+ Fashion Summit has unlocked unparalleled opportunities for designers in India, China, the UAE, Latin America, and Africa. This visionary alliance has now ventured into the fashion realm, transforming these robust markets into a hub of economic progress. Against this backdrop, the Summit has emerged as a pulsating platform for industry leaders to delve into the most compelling issues facing the fashion landscape, while presenting the dazzling collections of the world’s most gifted designers.
Indian designers stole the limelight at the BRICS+ Fashion Summit, seamlessly blending traditional Indian aesthetics with the global fashion zeitgeist. Khanijo unveiled a mesmerizing collection of menswear that artfully merged global trends with the cultural DNA of India. Meanwhile, Naushad Ali’s avant-garde series breathed a breath of modernity into everyday apparel, while Shruti Sancheti captivated audiences with her profoundly authentic everyday looks. Lastly, Ritesh Kumar proudly showcased a collection that served as an exquisite embodiment of Indian fashion. He deftly brought together traditional Indian elements with the freshest contemporary trends, leaving spectators in awe. Accompanied by captivating live music and soul-stirring singing inspired by Indian national motifs, the show transcended mere fashion, transforming into an enchanting cultural spectacle.
South African designer David Tlale set the stage ablaze with his unconventional approach. Breaking away from conventions, Tlale’s models took a collective stride down the catwalk before each look was unveiled separately, captivating the audience’s imagination. Tlale’s latest collection, showcased in Moscow, epitomized vibrancy, blending casual and evening garments in a kaleidoscope of flamboyant prints, intricate cuts, and daring proportions. Tlale’s exceptional talent extended to both men’s and women’s wear, entwining translucent lace with sequins, shaping men’s silhouettes with tight corsets and puffy blouses adorned with bows, and adorning women with multi-layered floor-length dresses festooned with vivid prints.
Drawing inspiration from architectural forms, Brazilian sensation Lucas Leão mesmerized spectators with his seamless fusion of classic and avant-garde. Striding down the Moscow runway, Lucas Leão models enveloped themselves in contemporary minimalist garments, predominantly in white and pastel hues. His deft mastery of sculptural shapes elevated both men’s and women’s fashion, conjuring ingenious and understated silhouettes that defied convention.
The BRICS+ Fashion Summit witnessed a chorus of brands embracing a fresh paradigm of femininity. Among them, Arzu Kaprol from Turkey played with architectural shapes and experimented with models and materials, offering an exquisitely crafted collection that accentuated the beauty of the female form with an array of leather garments. The sumptuous collection also featured semi-transparent materials, velvet, and tinsel, offering a captivating interplay of sensuality and allure. Meanwhile, Batakovic Belgrade, a Serbian brand, showcased puffy jackets paired with wide waist belts and shoulder-length gloves, presenting a self-assured and desirable heroine. Even in their relaxed fits, the designs exuded an undeniable striking feminine charm.
SADAELS breathed new life into the resurgent trends of the 2000s, reinterpreting them for contemporary sensibilities. The collection featured form-fitting dresses, barely-there macramé tops, pants with daring hip cutouts, ultimate minis, and backless blouses. With ancestral roots in Argentina and Belgium, the designer ingeniously fused refined European couture with the sensual essence of Argentine identity. The result was an exquisite tapestry of timeless elegance infused with a modern flair.
Alena Akhmadullina skillfully transported attendees of her new show to a realm of enchantment. Her collection bewitched with its juxtaposition of customary denim and fanciful dresses adorned with sophisticated drapes and embellishments. The presentation included dresses adorned with pearl embroidery and ethereal feathers, seemingly floating on air, as well as cool pant suits paired with pleated tunics that conjured irresistible visions of seaside escapades. In a similar vein, Hany El Behairy Haute Couture, an Egyptian brand, cast a bewitching spell on the catwalk. Proudly and regally, their divas showcased outfits that Hollywood luminaries would eagerly covet. Paying homage to his native culture and history, Hany El Behairy opened the show with a stunning dress encrusted with crystals, reminiscent of the timeless beauty of the Egyptian queen Nefertiti. The ensemble, paired with traditional headdresses, bracelets, and jewelry, evoked the allure of ancient Egyptian accessories.
The BRICS+ Fashion Summit showcased a strong lineup of designers from different countries on its podiums. Even more vibrant fashion impressions and the anticipation of the triumph of Indian designers in Moscow are eagerly awaited from March 1 to March 8, 2024, during Moscow Fashion Week. Russia represents a significant potential market for India, and events like the recently concluded fashion summit and the upcoming Moscow Fashion Week contribute to the promotion of Indian fashion.
