The Essentials According To Chloé
Creating beautiful products that are meaningful for both society and the planet is central to the Chloé philosophy. Chloé’s commitment to environmental and social action was consolidated when, in October 2021, the Maison became a Certified B Corporation. It is this same philosophy that acts as a guiding principle for the development of more socially and environmentally responsible fragrances.
Chloé’s fragrance line was recently expanded with Chloé Rose Naturelle, a product designed to have a lower impact on the environment. Now the range welcomes an even more powerful version, Chloé Rose Naturelle Intense, that exalts the rose more than ever – the flower emblematic of the line.
A Naturally Intense Rose
In the quest to lower environmental impact and use natural ingredients wherever possible, Chloé Rose Naturelle Intense is formulated with 100% natural-origin fragrance, and water. Nothing else. It is free from artificial colorants and is vegan.
Chloé took special care when sourcing the main ingredients; the rose is organic and the oak essence is extracted from upcycled wood in the timber industry.
This new woody rose scent was created by perfumer Alexis Dadier. A sweet, fresh bergamot makes a debut in the composition. In its wake comes a pure and light neroli with hints of petals; followed by a noble and refined essence of organic rose; a distinctive note tinted with a slightly smoky and vanilla-tinged oak wood. A base of creamy sandalwood lends fullness, while a touch of cedar steeps the fragrance in a timeless elegance.
A Symbolic Colourway
From its architectural lines and feminine grosgrain bow to its contours reminiscent of Chloé’s sunray pleats, is housed in the instantly recognisable bottle of the Chloé Signature line. Only now with a distinguishing feature: a new leafy green – a symbol of nature – adorning the ribbon and the box.
The Chloé Signature bottle has been revamped to reduce its environmental impact. Recycled materials now represent 25% of the glass and 40% of the cardboard used for the box. The ribbon is made with 100% recycled polyester.
An Authentic Femininity
“My nature, my strength”: that is the motto of the Chloé woman embodied by British actress Lucy Boynton. Words that take on full meaning in the shot captured by photographer Karim Sadli for Chloé Rose Naturelle Intense. Set against the backdrop of a radiant sky and sun-kissed vegetation, the heroine appears before the lens, gentle but determined. Taking us back to only the essentials, she resonates with a confident, authentic femininity relieved of all artifice. The Chloé Rose Naturelle Intense, in its purest form is available in two sizes: 50ml and 100ml.
