Comfortable, supremely cool and slip resistant, Crocs are a raging favourite amongst all generations. And then we have the brand Chumbak, fresh from celebrating a legacy of over a decade with a stellar lineup of products and a devoted customer base that loves the desi quirk this brand is all about.
The Crocs X Chumbak Partnership
The collection features 3 classic clogs incorporating heritage Indian motifs of Ikat and paisleys which are deeply embedded in the admirable repertoire of the brand Chumbak. These patterns have thoroughly enjoyed a celebrity status in our textile legacy spanning centuries and a collaboration taking this into account is modern revivalism at its finest. And to our surprise, a pleasant one of course, the fan favourite Jibbitz charms which are placed on the top of the Crocs take the shape of elephants, sparrows and owls, here. Too cute to miss. Red, blue and beige being the colour palette for this collection supplies enough room to mix and match with different looks.
Having collaborated with Balenciaga, Barneys New York, Liberty London and Drew House by Justin Bieber in the past, Crocs’ partnership with Chumbak will definitely be a welcome step in the Indian market. And a glocal partnership with Indian motifs? Take our money. This is a collection for the desi- the one that wonderfully straddles the glorious past with an itch to live and evolve according to the demands of the modern world.
Their campaign ‘It’s a Vibe” is a wonderful acknowledgement of the brand’s ethos. Be it a date, a casual stroll or brunch catch-up with buddies, own your style is the mantra. Doesn’t matter where you go and what you do. Put these Chumbak X Crocs Classic clogs on and become the vibe.
This is a limited edition collection and one you surely wouldn’t want to miss, so note down and get to shop till you drop.
When: Drops on the 27th May 2022.
Time: 11.00 A.M.
Where: Select Crocs & Chumbak offline and online stores along with Myntra and Superkicks.
Priced At: INR 3995 to INR 4995.
