Is It Clout Chasing Or Is it Substance? The Ever-Increasing Trend Of Fashion Gimmicks Has The Industry In A Chokehold


Clout wars have finally seeped into high fashion’s cliquish, heavily guarded walls. Look, fame and fashion have always walked hand-in-hand, but given the advent of social media and the internet currency, chasing clout has become a priority, quite often trumping substance – the primary indicator of quality. From Homme Plissé Issey Miyake’s cut fold and wear spectacle at the recently concluded men’s fashion week to Coperni’s viral spray-on painted dress from last year, banking on the virality factor can bring forth acclaim galore. Here’s a glance at moments capturing the increasing trend of fashion gimmicks.

Homme Plissé Issey Miyake SS24

Worthy enough to be dubbed a technological marvel, the live presentation at Homme Plissé by Issey Miyake consisted of fabric rolls being unravelled and laid out to reveal the clothes inside. The models were then dressed mid-runway in the pieces and went on with the show post the process. Team Miyake has always iterated the relevance of humanising their showcase through provoking storytelling and this just adds another feather in the cap.

Coperni Fall/Winter 2023


A robot, a model and some undressing – the Coperni Fall/Winter 2023 showcase was a compelling presentation where the brand joined forces with Boston Dynamics for the tech driven element. Having received mixed reactions from public both online and in-person, you surely can’t undermine Coperni’s prowess when it comes to putting a show.

Coperni Spring/Summer 2023


Videos of Coperni’s spray painted dress at last year’s Paris Fashion Week racked up millions of views and positive praises, positioning the French maison amongst the big guns. The audiences were left gasping as and when the live spectacle unfolded – from an underwear clad Bella Hadid to a full clothed, ready-to-strut-the-ramp model in a matter of seconds. The spray-on material utilised possessed the ability to be washed off and repurposed by putting it back into the can, earning points on the sustainability spectrum.

MSCHF’s Microscopic Louis Vuitton Handbag


Dubbed as ‘a handbag for ants’ by The New York Times, this microscopic 657 x 222 x 700 μm sized bag crafted via a stereolithographic process quickly dominated all our social media feeds and top news portals courtesy its clickbaity and clout doused nature. It’s smaller than a grain of salt and successfully furthers the notion that the pinnacle of luxury resides in the unusability of things. Interesting times we live in.

Schiaparelli Lion Head Dress


In case you weren’t aware, Kylie’s sun sign is Leo. While this may have no correlation with the oncoming piece of information, it’s of note, funnily. Sitting front row for Daniel Roseberry’s presentation, which featured the exact lion’s head ensemble on the runway, fashion paps sure had a field day with this one. Twitter was set ablaze with memes and cultural commentators tried their best to intellectualise this sartorial move. Rest assured, we were entertained.

Also Read: All The Hot Boys Are Now Wearing Tailored Shorts. Men’s Fashion Is Finally Getting Interesting

- Digital Fashion Writer


More From

Generic selectors
Exact matches only
Search in title
Search in content