“Is there real magic in the world?” A billion people said no. Only one person was bold enough to say a resounding yes. Two decades ago, Mr. Samir Modi imagined an empowered world that unveiled real magic, the kind that lies within each one of us. That wish would set the foundation for one of India’s biggest beauty brands, Colorbar. Born with the vision to transform the beauty industry, make it really personal, and see magic unravel, Colorbar has become synonymous with beauty that belongs to everyone. Today, as they celebrate #20YearsOfMagic, we look back at the journey that made Colorbar a beloved companion in the lives of beauty enthusiasts across the nation.
Magic Since 2004
Colorbar set out to revolutionise the beauty industry with a simple yet powerful idea: to create a brand that celebrates every individual’s unique beauty. The brand challenged the beauty industry’s limits and introduced numerous products; many were India’s first. The brand fulfils every demand with its huge portfolio of over 1000 products spanning makeup, skincare, haircare, health, and accessories.
Since its inception, the brand has been deeply committed to excellence. Every product is well-researched and formulated with only high-quality ingredients sourced from Europe and around the world. In this pursuit of excellence, they eliminated harmful toxins overlooked by many. The brand is 100% cruelty-free, 100% vegetarian and derma-tested. It’s no wonder that Colorbar is the only beauty brand to have bagged two Guinness World Records in a single day—a testament to their unparalleled dedication to excellence. Colorbar set up India’s first exclusive beauty store at Select City Walk and then 2000 more outlets, nationwide. The brand has remained steadfast in its commitment to making Beauty accessible and inclusive.
Made for Magic – The Brand Philosophy
Colorbar’s philosophy, “Made For Magic,” is more than just a tagline; it’s a promise. It’s a commitment to empowering every beauty lover to embrace their magic and own their day with confidence. Their philosophy reflects in their strong associations with beauty influencers, from varied backgrounds, makeup artists and curated events. To nudge unapologetic expression of the self and make beauty buffs feel celebrated, Colorbar has a range of bespoke services including ‘Make Your Own Lipstick’ and product engraving options to personalise your beauty products with name, message or monogram.
The Exclusive 20th Birthday Collection
As a testament to their 20-year journey, Colorbar is launching their top 20 bestseller products in an exclusive limited-edition birthday packaging to give consumers an enchanting unboxing experience. This collection is a nod to the brand’s enduring legacy and a celebration of the magic they’ve created over the years. Each product in this range is a reminder that beauty is not just about how you look but how you feel—and with Colorbar, you’ll always feel magical.
Celebrating Inclusivity and Innovation
Beauty is for everyone, and Colorbar stands by it. Any soul, gender no bar, has access to their beauty formulas. Each is concocted to suit varied skin tones, skin types and unique takes on beauty.
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As Colorbar celebrates 20 magical years, they continue to redefine beauty, one product at a time. From a single store to 12 lakh beauty lovers served daily, the brand’s journey is a testament to the power of innovation, inclusivity, and above all, magic. Here’s to many more years of creating beauty that’s made for you.
You can buy all your essentials from Colorbarcosmetics.com
