The backstage at Trell ELLE Graduates was busy and full of excitement. And while everyone was bustling about, they were comfortable because everyone was wearing footwear from our partner Crocs. From the designers to the models, everybody had a trendy pair to hangout in. The pre-show prep was done in high spirits and colourful pairs from various collections. “Crocs is celebrating the uniqueness of individuals and inspiring them to be comfortable in their own shoes. The Partnership with ELLE for Trell ELLE Graduates is an effort to reach out, support and recognize upcoming Indian designers. The Classic Clog was recently awarded by Footwear News for being the ideal footwear for everybody while also allowing them to express their individuality in the colour, pattern, size, and Jibbitz Charm of their choice” says Sumit Dhingra, Vice President & General Manager, India and SEA.
Speaking more about the Classic collection he added, “The Classic collection will continue to be our key focus in the coming years. In 2021, we saw innovations in the Classic collection and we will continue to see seasonal newness in terms of colours, patterns, height and a lot of other new offerings to support consumer needs for comfortable and stylish footwear. We will also continue collaborating with various brands and personalities to further surprise and delight our consumers. The Classic Clog is not only relevant today, but will remain so in the future as we will continue to expand the brand. Lastly, sandals as a category is the biggest opportunity in India owing to the fact that Indians prefer open toe footwear given climatic conditions and we will see a lot of innovation there in the coming years”. There is a lot that goes into making an event a success and Crocs ensured that we did it in style without compromising on comfort!