It is a music and fashion collaboration that melody lovers will wear on their sleeves eternally – Levi’s, the company that invented the blue jeans, and Diljit Dosanjh, one of India’s biggest musician and performer are now fashionably sewn together. Just in time for Diljit’s much-anticipated Dil-Luminati Tour in India, Levi’s is dropping an exclusive tour merch collection packed with the singer’s signature style – from graphic tees and hoodies to sweatshirts and trucker jackets.
Borrowing the electrifying energy of Diljit’s live performances and inspired by album art, the collection includes bold, vibrant prints and unique washes and even iconic lyrics and one-liners emblazoned across the clothing. You can happily flaunt catchphrases from “Panjabi Aa Gaye Oye,” “G.O.A.T.,” “Lover,” and “Born To Shine” on your chest and back.
Just a loud proclamation of how cool Diljit’s style statement is!
The tour merch is not only the perfect stitch to unite music and fashion but also doubles up as a perfect cue card – if you forget the lyrics during a concert singalong, just read the lyrics printed on your tee and keep singing.
This collaboration between Levi’s® and Diljit Dosanjh’s Dil-Luminati India Tour celebrates Levi’s legendary connection with music (remember, their September 2024 ad in which Beyonce struts in her Levi’s denim!) and the growing fanbase of Diljit Dosanjh that has conquered hearts beyond the seven seas.
However, there is more to the collection than unique washes and bold catchphrases. On the Levi’s shelf will be the newly launched 578™ Baggy Jeans. Living true to its name, the Baggy Jeans are slouchy and extra baggy all the way down to the stacked ankle, making it edgy and aesthetically appealing.
For those who swear by personalised clothing, Levi’s has turned the concept a million notches higher. Levi’s® Tailorshops at select flagship stores will be stocked with limited-edition pins and patches, so that you can get the merch fitted according to your personal liking.
Music lovers waiting for the first show in New Delhi, hurry up. Snag your exclusive Dil-Luminati Tour merch now on Levi.in, the Levi’s® App, select Levi’s® Stores, and even at special pop-ups at select concert venues.
