Sawan Gandhi’s fresh perspective on classic Indian fashion propels him as a worthy contender in the long list of top Indian designers. Inspired by his mother’s collection of chikankari and traditional saris, Gandhi pivoted from a career in design to fashion. We caught up with him to learn more about his style and sensibilities.
View this post on Instagram
ELLE: Tell us about your recent collection and the inspiration behind it.
Sawan Gandhi (SG): With Emerge, we’ve explored an enchanting interplay of pulsating colours, attempting to transcend the boundaries of the ordinary. Drawing inspiration from the refined tastes of the modern connoisseur, our aim is to deliver sophisticated elegance through designs that resonate with the discerning fashion enthusiasts of today.
ELLE: What’s the quintessential Sawan Gandhi clientele like?
SG: The Sawan Gandhi client has incredible personal style, standing tall as trailblazers who defy conformity and carve their own fashion path. They possess an unmistakable sense of individuality that emanates a vibrant personality and unwavering confidence. In a world driven by trends, they remain true to themselves embracing the power of self-expression.
ELLE: What does the future look like for the brand Sawan Gandhi?
SG: We are thrilled to announce the opening of our second flagship store in Hyderabad. This milestone represents our commitment to establishing a strong presence in South India and catering to a discerning audience with impeccable taste for contemporary ethnic wear. The vibrant city of Hyderabad has captivated us with its vibrant culture, and we are excited to bring our exceptional fashion offerings to this dynamic market.
Find ELLE’s latest issue on stands or download your digital copy here.
Also read, DNA Of Indian Fashion: Sabyasachi