With Zoom meetings and Slack updates, the digital era is well and truly here. And when the whole world is changing, education simply must evolve. Over the past two years, we’ve seen education transition into something we never thought we’d witness. Students who do not wear school uniforms or attend classrooms, instead learn from the comfort of their own homes through a screen. The prospects for digital education are tremendous, as are the drawbacks. Therefore, the need to bring about a reformation in the education system has been a crucial point of deliberation over the past few years. But thanks to Akanksha Chaturvedi, a visionary in her own right with a social enterprising approach, she is bringing about the right socio-economic change in the education system.
Akanksha is the Founder & CEO of Eduauraa – a growing ed-tech venture that has disrupted the market through high-quality, affordable education. As an alumnus of UCL and Columbia University, where she majored in Urban Planning and Business, Akanksha realized that one of the central pillars in a country’s development is education.
She set out to find a more effective, long-term way to provide high-quality education to the young and rising student population after realizing that her humanitarian efforts would only affect a small portion of society. Akanksha then took a passionate stance in favour of extending educational accessibility and curbing the stratification of educational quality. Recognizing the shift in technology from VCR and CD formats to how entertainment has become more accessible to a wider audience with the introduction of OTT platforms, this vision prompted a disruptive change by harnessing modern technology to democratize education and how it could be used to reach a wider range of students across the country, regardless of their socio-economic status. As a result, she was able to provide the product at a moderate starting price of Rs. 999 per year. Her vision and ideas were well received, and she moved on to work with OTT platforms such as Zee5, achieving her goal of providing education and entertainment at the same price.
Akanksha Chaturvedi says, “We live in 1 country but 2 nations. An India of the malls, multiplexes, convent schools, and a Bharat of the villages, small towns, and schools under neem trees, and I have realized that this is a difference that only education can eliminate. Only education for all can create an India of the 21st century. Eduauraa was born out of a vision to use technology to educate billions of Indians with a world-class education at an affordable price. But my biggest challenge was the mindset. People questioned how I would manage the same quality of products that others are selling at Rs 1 lac for just Rs 999 while also keeping the quality top-notch. But we’ve now created interactive videos, ebooks, mind maps, MCQ’s and test papers that can be compared with not only the best in India but the world. ”
Thanks to trailblazers like Akanksha, the face of education has been revolutionized. One step at a time, the firm has made digital education more affordable for a larger range of students eager to learn, grow, and move forward. Within a span of one year, Akanksha has achieved a milestone by crossing 1 million+ app installs for Eduauraa. Eduauraa’s team, led by Akanksha, consists of over 360 passionate, bright minds consisting of professors, visualizers, and professionals that work together as a strong team under her young and dynamic leadership.
