If you’ve been scrolling through Instagram recently, you might have stumbled upon the viral “very demure” makeup trend, popularised by content creator Jools Lebron. In her video, Jools broke down what it means to look “very demure” for work—a look that’s all about subtlety, professionalism, and mindfulness. Forget bold, dramatic looks and bright colours; demure makeup is all about enhancing your natural beauty in a low-key way. As someone who’s tried this trend myself, let me take you through the ins and outs of demure makeup, why it’s resonating with so many, and how you can master the look.
What Is Demure Makeup?
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Demure makeup can be open to interpretation, but the overall vibe is clear: it’s understated, minimalist, and professional—definitely not the place for a bold green cut-crease. It’s the kind of look that whispers elegance rather than shouts for attention. This makeup style revolves around neutral tones, soft textures, and minimal yet effective application techniques. It’s perfect for the workplace, a casual lunch, or any setting where you want to look polished without trying too hard.
The best way I can describe it is this: think of demure makeup as a quiet confidence. You’re not showing up with a glittery cut-crease or bold red lips; instead, you’re opting for soft, natural colours that make you look fresh, approachable, and put-together. This look is also a mindset. It’s about showing up in a way that feels authentic and appropriate for your environment. It’s like Jools says in her video: “I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.”
How to Create the Perfect Demure Makeup Look
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Here’s a step-by-step guide to achieving that perfect “very demure” face:
1. Start with a good base
The key to demure makeup is a flawless yet natural-looking base. I’ve found that Huda Beauty’s Easy Blur Foundation works wonders because it offers light-to-medium coverage without looking cakey. You want to cover up any redness or blemishes while keeping your skin looking like, well, skin!
2. Neutral eyeshadow for soft definition
For the eyes, stick with neutral shades that enhance your natural eye shape. One of the good ones is the Kay Beauty Eyeshadow Palette in the shade Bare Soul. The shades are subtle and blend like a dream. Sweep a soft brown shade across your lids and add a slightly darker shade to your crease for a bit of depth. The goal is definition, not drama!
3. Soft blush and a touch of bronzer
Nothing says demure like a natural flush on the cheeks. Moira’s Loveheat Cream Blush in the shade I Miss You adds a beautiful, pop of colour that looks like you just came in from a brisk walk. Apply it to the apples of your cheeks and blend upwards towards your temples. For some subtle dimension, lightly dust a matte bronzer, like NARS Laguna Bronzing Powder along your cheekbones, forehead, and jawline.
4. Groomed brows and classic cat eye
Groomed brows are a must for this look—they frame your face and keep everything looking neat and tidy. I like to fill in any sparse areas with the MARS Micro Precision Brow Pencil and set everything in place with e.l.f. Cosmetics Brow Lift Clear Gel. If you’re feeling up for it, add a thin cat eye using Renee Cosmetics Pointy End Sketchpen Eyeliner. Keep the line close to your lashes for a clean, polished look.
5. Pinkish lips and fluttery lashes
Finish off your demure look with a swipe of a pretty pink or nude lipstick like shades from Praush Beauty’s Plush Matte Lipstick range. The colours are super flattering and add just the right amount of pigment. Pair it with the matching lip liner for a more defined look that still feels soft. And of course, no look is complete without a coat of mascara! Clinique’s High Impact High-Fi Mascara is perfect for giving your lashes volume without making them look spidery.
Demure makeup isn’t just about achieving a particular look; it’s about embracing a certain mindset. It’s the beauty equivalent of keeping your cool, being self-aware, and showing respect for your environment. And honestly, who doesn’t want to feel that way? This makeup style gives you the confidence to show up as your best, most authentic self—without any of the fuss.
Trying out this look has reminded me that sometimes less really is more. It’s about feeling comfortable in your own skin, knowing that you don’t need to go overboard to make an impression.
