ELLE Carnival: Olaplex and Kevin Murphy Change Up The Hair Care Game

Untitled design - 2023-04-25T155052.829

The ELLE Carnival at the Phoenix Palladium on the weekend of March 18th and 19th, 2023, was an event for the books. It was a two-day extravaganza featuring the best in fashion and lifestyle, topped by fabulous events and groovy live music. The event saw Bombay’s stylish crowd congregate at the Phoenix Palladium for two days of shopping and jamboree.

Olaplex and Kevin Murphy, two prominent hair care companies, created an immersive interactive zone and spectacular product displays at the ELLE Carnival. Visitors were able to interact with the latest goods from the brands and learn about their distinct features.

Visitors enjoyed the immersive zone, which featured live product presentations and interactive games. The exhibit displayed the latest items from the firms and allowed visitors to try them out firsthand. The product display was aesthetically appealing and assisted visitors in navigating the numerous product categories available. Influencers also visited the booth and shared their experiences on their social media accounts, expanding the businesses’ reach even further.

Visitors also enjoyed stellar deals such as buying four products and receiving a free Balmain clutch, purchasing any Kevin Murphy product and receiving a free mini Murphy, and purchasing any Olaplex product and receiving a free travel size product. Visitors also received a discount ticket for a salon service, making the event an excellent chance for hair care fans to stock up on their favourite products while taking advantage of amazing prices.

Presenting Sponsor: Birkenstock

Associate Sponsor: Phoenix Palladium

Gifting Partner: Loccitane

Hydration Partner: Vedica

PR Partner: Shimmer Entertainment

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