ELLE Carnival Partner: Aarké By Ritu Kumar Lets You Indulge In Free-Spirited Styles

Ritu Kumar

From the house of Ritu Kumar comes Aarké, a collection of bohemian textiles in clean silhouettes, a perfect wardrobe choice for the multi-tasking urban woman. For the girl on the go who wants to amp up her style, Aarké has got you covered with its range of dresses in playful prints, chic separates, and ethnic suits in modern cuts. 

Aarké is free-spirited, laidback, and timeless. One of our favourites is the range of elegant short dresses, with detailed prints in classy earth tones. Versatility is key for Aarké, merging the timeless heritage of textiles that Ritu Kumar is known and loved for with clean cuts in breezy fabrics. Finely crafted accessories like sleek belts in shades of brown are wardrobe must-haves for those looking to spruce up a casual outfit. With subtle embroidery and quirky trims, the details are beguiling. Pieces like the Blue Paisley Print Long Dress in a gorgeous hue with romantic sleeve details are the perfect mix of striking and effortless. Easy, relaxed and everyday wear with designer aesthetics- all at a great price point is what Aarké is all about. 

Aarké is crafted keeping in mind comfort and quality in a fast-paced setting. Deriving inspiration from the enchanting scent of rain, the flowers, the quiet corner, the silver jewellery, and the kohl- the classic “Barsaati,” the pieces from Aarké are as chic as they are whimsical. Made from natural fibres and produced in India, the label has a wide selection of ethnic and fusion wear. With sophisticated yet casual styles the Aarké woman is a multitasker who embraces her sense of style, lives in the present while being grounded in Indian aesthetics, and is not afraid to show off her personal style choices.

Gather around once more, the fete for all things fun and fashion is returning to town! ELLE Carnival is returning to Mumbai on February 24 and 25 with the best of lifestyle and the hottest of trends, following an incredible September run. Indulge in the two-day celebration featuring the best names in fashion and leisure, courtesy of Phoenix Palladium, Mumbai.

Presenting Sponsor: Phoenix Palladium

Gifting Partner: Kicky & Perky and Keune

Contributing Digital Writer

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