ELLE Carnival Partner: Indulge In Lustrous Hair With Keune

Keune has been dedicated to innovation, quality, and customisation for over a century. The label, established in 1922 by chemist Jan Keune, maintains high standards for the beauty industry. Set on making every person feel genuine and self-assured, Keune delivers an extensive range of state-of-the-art solutions that are formulated to solve the individual hair issues of every single customer. 

Keune’s commitment to care is reflected in Keune Cares, a sustainability program that aims to ensure a better future for generations to come. Keune is a brand that represents the fusion of creativity backed by science, a passion for hair care, and a commitment to encouraging environmentally friendly self-expression. More than just an official motto, “For those with Character” is the brand’s mentality. In a world where inclusion and diversity are valued, it represents our commitment to empowering individuals to express and cherish their uniqueness.


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Envision vivid colours for a range of hair tones, textures, and styles with Keune, all to further the expressions of uniqueness and self-acceptance. Treat your hair to a luxurious treatment with Care Satin Oil Treatment, a hydrating and smoothing oil that leaves your hair looking soft, lustrous, and healthy. With ingredients like maracuja, baobab, and monoï oil, the light formula keeps your hair feeling feather-light and grease-free. Apply a few drops to damp or dry hair to get moisturising, nourishing, and shine-enhancing effects. Give your hair a thorough, persistent hydration treatment, enhanced with essential oils for hair that appears nourished and healthy.

The goal of the 1922 by J.M. Keune Refreshing Shampoo and Essential Conditioner is to invigorate hair and increase blood flow to the scalp. All hair types can use this shampoo, which fortifies with hemp seed extract and creatine. The conditioner is perfect for everyday use also since it easily detangles hair, replenishes hydration. It leaves hair and beard feeling manageable and smooth, making it ideal for both types of care. Both products are designed to give hair and beard a revitalising boost, so every day is a fantastic hair day.

Keune is a B Corp recognised company. The label sources ingredients from only ethical suppliers. With a constant dedication to innovation, diversity, and sustainability as well as a century-long tradition of providing exceptional hair care, Keune has cruelty-free merchandise and environmentally friendly packaging. 

Every person is unique, and so is their hair, according to Keune. For this reason, they’re dedicated to offering hair care products designed to address the diverse issues faced by every type of hair. With a wide choice of solutions tailored to treat your individual hair concerns, they’ve got you covered whether you’re having problems with frizz, dryness, damage, or other scalp difficulties.

A commitment to innovation and quality sets Keune distinct. The Keune Lab serves as the scientific hub for product innovations, where experts work to design and develop solutions aligned with Keune’s DNA and global consumer expectations. In the cutting-edge laboratories at Keune headquarters, every element is put through a rigorous testing process to guarantee that every product offers the best possible performance. The coming together of a century-old tradition of authenticity and dependability with contemporary innovation is what the label champions.

Maison D’ Auraine, a conglomerate with a bouquet of the most revolutionary, innovative and luxury brands in hair, beauty & personal care under its umbrella has launched the premium Dutch hair cosmetics brand, Keune in India. With over 100 years of legacy in the hair care industry, Keune, a family-owned Dutch brand is recognised worldwide for its innovative products and high-quality ingredients. With this exclusive launch, Maison D’ Auraine has strengthened its commitment to bringing world-class scientifically-backed sustainable and innovative products that drive tangible results.

Gather around once more, the fete for all things fun and fashion is returning to town! ELLE Carnival is returning to Mumbai on February 24 and 25 with the best of lifestyle and the hottest of trends, following an incredible September run. Indulge in the two-day celebration featuring the best names in fashion and leisure, courtesy of Phoenix Palladium, Mumbai.

Presenting Sponsor: Phoenix Palladium

Gifting Partner: Kicky & Perky and Keune

Contributing Digital Writer

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