ELLE Carnival Partner: Lovechild By Masaba Celebrates The Skin You’re In


Designed for Indian skin tones, vibrant, vegan, and cruelty-free, LoveChild by Masaba is the whole package—perfect for the queen in you. Created by Masaba, known for her quirky design sensibilities, LoveChild By Masaba combines new-age beauty with skincare and wellness, with a focus on self-love. Let’s delve into the dynamic world of LoveChild.

LoveChild speaks to women of all ages, skin tones, and personalities, empowering them to express and manifest their own definition of beauty. On a mission to address issues commonly overlooked, such as intimate care, acne, and sensitive skin, LoveChild is the result of Masaba’s personal journey and struggles with her physical, mental, and overall well-being. The result is makeup that is as skin-friendly as it is stunning with vibrant hues. LoveChild’s Lights-Camera-Foundation helps you embrace your natural complexion. Offering eighteen different hues, it is curated by Masaba for all Indian skin tones and offers complete matte coverage that lasts all day. No matter what the day brings, you’ll be prepared for your close-up with a stunning 4K matte finish. To help moisturise, nourish, and protect your skin, this foundation contains gotu kola, rosehip oil, jojoba oil, and oat beta-glucan.

Another must-have is LoveChild’s Illuminators serum range, which provides a luxurious, buildable glow and hydration for the skin thanks to hyaluronic acid. Its feather-light texture makes the skin radiant, and the luxurious formula blends evenly. Indulge in nostalgia with quirky retro packaging that takes you back. All in an affordable range, crafted by the stylish Masaba Gupta with love. The term “LoveChild” for Masaba has been weaved into her destiny since she was born; she believes it is time to make it positive with a brand that resonates with those who have been labelled throughout their lives. LoveChild helps you wear your label with pride and own your skin, with plenty of fun shades to choose from. Set out your own glam and let the inner queen shine. This ELLE Carnival, embark on a journey to self-love with Masaba.

Gather around once more, the fete for all things fun and fashion is returning to town! ELLE Carnival is returning to Mumbai on February 24 and 25 with the best of lifestyle and the hottest of trends, following an incredible September run. Indulge in the two-day celebration featuring the best names in fashion and leisure, courtesy of Phoenix Palladium, Mumbai.

Presenting Sponsor: Phoenix Palladium

Gifting Partner: Kicky & Perky and Keune

Contributing Digital Writer

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