ELLE Carnival Partner: Mindful, Marvellous Craft For The Contemporary Wardrobe by Urvashi Kaur


Gather round, the Carnival’s back in town! After a phenomenal run in Mumbai, ELLE Carnival’s coming to the capital- with only the best of beauty, fashion, and more. Step into a two-day extravaganza with the finest names in fashion and lifestyle- courtesy of DLF Promenade, Vasant Kunj New Delhi on September 16 and 17, 2023.

Mark your calendars for a weekend like no other with groovy beats, fabulous fits and stellar beauty products- all under one roof. Whether it’s that much-needed wardrobe upgrade or a vanity re-stock, ELLE Carnival has got you covered with fan favourites and new launches! See you there!


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A post shared by Urvashi Kaur (@urvashikaur)

A stalwart in the sustainable fashion movement in India, brand Urvashi Kaur is the perfect intersection of heritage, captivating culture, and thoughtful design. The label’s artisanal ensembles are a fresh take on luxury, Urvashi Kaur believes in creating intuitive clothing, woven into form with a trans-seasonal and gender-neutral approach.


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A post shared by Urvashi Kaur (@urvashikaur)

Since 2008, the label has been upholding the idea of incorporating international sensibilities whilst staying rooted in India’s rich heritage of – termed “GLOCAL”-  a hybrid expression of thinking globally and acting locally. In a  journey with artisans that distils centuries of local wisdom, local indigenous weaves are recreated and promoted in conjunction with expert weavers to generate rich and dimensional shapes.

Formed with the innate belief that luxury and fashion can co-exist with ethical ideologies and practices, Urvashi Kaur believes in conscious consumption and mindful creation- every piece has a purpose. An integration of the human element into every process of creation is what Urvashi Kaur firmly believes in.

The labels zero-waste strategy involves creating textiles with care and avoiding excess usage of any kind. By stitching together leftover scraps and using restorative and mending procedures, Urvashi Kaur creates unique up-cycled pieces that patch time, memory, culture, and legacy. It does so through the art of Weaving new textiles out of waste (katran), re-interpreting the lives of discarded heirloom textiles and sarees. 


Constantly redefining its vision for the global fashion industry, Urvashi Kaur focuses on a purpose-led ecosystem that supports fair trade, indigenous craft groups, and an evolved design language. They aim to reduce waste by recycling resources and adopting a seasonless business strategy, focusing on quality, adaptability, and durability. The company emphasizes creating in small batches to minimize environmental impact. 

Taking the core principles of Urvashi Kaur to heart- the eponymous label will be unveiling its new capsule collection this ELLE Carnival- a stellar lineup of ensembles that uphold comfort over fleeting trends, all while being thoughtfully gender-neutral and utilitarian. Expect nothing short of the finest of textiles, and traditional craft with modern ease, with Urvashi Kaur’s assortment of statement styles. 

Save the date for the Delhi edition of ELLE Carnival 2023 in association with DLF Promenade on September 16 and 17, 2023. Catch Urvashi Kaur at the two-day celebration of all things fine- fashion, beauty, lifestyle and food!

Watch this space for more!

Presenting Sponsor: @DLFPromenade
Media Partner: @Radio City
Gifting Partner: @Nykaabeauty. @Kay Beauty

Contributing Digital Writer

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