ELLE Carnival Partner: Olaplex And Kevin Murphy Is Where Organic Science Meets Iconic Haircare

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Gather around! It’s time to indulge in the best of fashion, beauty and all things fabulous. ELLE Carnival 2023 is here. This is a two-day extravaganza in association with the Phoenix Palladium on March 18 and 19, 2023. Mark your calendars and get ready to fill your day with great company, music, fashion, beauty, and food and a special fashion showcase by Birkenstock. Luxury brands and designer labels, it’s all here. Stock up on your beauty vanity, refresh your wardrobe. See you there.

Not only does healthy hair look wonderful, but it also maintains the health of our scalp. To keep your locks beautiful and healthy, it’s essential to find top-notch, high-quality hair care products. And let’s face it, our hair is a major factor in enhancing our confidence.

In a nutshell, taking care of your hair is essential, not just for looks but also for your overall well-being. Let’s give our hair the love and attention it deserves and let it shine like the superstar it is! With premium quality haircare products that work from the inside out, from these salon favourites and internationally acclaimed brandsand make hour hair stronger and healthier.

1. Olaplex

As an internationally revolutionary brand offering salon-quality solutions for damaged hair, Olaplex is not just a hair-care brand; it is a science. With curated haircare tailored to your needs, Olaplex products work from the inside out, working on the di-sulfide bonds of the hair, resulting in stronger, healthier hair. Formulated to be gentle and effective, they’re suitable for all hair types and textures. Olaplex is a favourite of both salon professionals and consumers across the globe.

So what’s the science behind Olaplex products? Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color and care. Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant! Through a grassroots approach, they have quickly become a global sensation with their completely new category of haircare called “bond-building.”

They’re also devoted to developing and maintaining sustainable products with environmental, social, and economic benefits while protecting public health and the environment over the entire lifecycle. Cruelty-free, non-toxic formulas promote wellness in your hair without threatening the environment. Olaplex, while being an intensely repair-focused haircare brand, is proud to be free of parabens, phthalates, and phosphates. Come and fall in love with the future of innovative haircare with Olaplex.

2. Kevin Murphy

The iconic high-end, fashion-forward haircare from Australia is here! Expect exceptional performance without any compromise on environmental sustainability. Kevin Murphy products are designed to provide salon-quality results whilst protecting the earth, thanks to their cruelty-free, natural ingredients, and eco-friendly packaging.

Loved by a long list of fashion-savvy clientele that pans across salons and households alike, Kevin Murphy priorities quality and sustainability. If you want to not just look good but also feel good about your choices while sporting gorgeous hair, Kevin Murphy has got your back!

Kevin Murphy is a professional favorite, thanks to their products that combine scientific knowledge with the best natural ingredients. Fortifying ingredients like green pea protein, papain enzymes, and bamboo extract help to repair existing damage, while antioxidants like Kakadu plum, lotus flower, and desert lime provide lasting nourishment. It’s a recipe for success, not to mention, it smells pretty great, too! An added bonus, of course, is the beautifully designed pastel packaging, a visual delight for your dresser. Must-haves include their Bedroom Hair Flexible Texturizing Hairspray and their Maxi Wash Detox Shampoo—hair care that feels good, smells good, and is good for the earth.

With a weightless formula that delivers strength and longevity, what’s not to love? It’s no surprise that the brand has a legacy of its own considering Murphy himself is one of the world’s most respected and sought-after hairstylists. With an expansive range of shampoos, conditioners, treatments, and styling products—the ultimate indulgence of high fashion runway looks—and the added benefit of organically beneficial ingredients and beautiful packaging, Kevin Murphy is the whole package.

Mark your calendars for the Mumbai edition of ELLE Carnival 2023 in association with Phoenix Palladium on March 18–19. Catch Olaplex and Kevin Murphy at the ELLE Carnival 2023.

Presenting Sponsor: Birkenstock

Gifting Partner: L’occitane

Hydration Partner: Vedica Spring

Venue: Phoenix Palladium

Watch this space for more!

Contributing Digital Writer

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