ELLE Carnival Partner: Schwarzkopf Brings Expert Innovations in Hair Colour & Styling To This Weekend


Prepare to elevate your hair game to new heights as the ELLE Carnival makes its much-anticipated return to Mumbai, promising a vibrant fusion of fun, fashion, and flair. Following a sensational September edition, the two-day extravaganza is back at the Phoenix Palladium.

At the heart of this electrifying event lies Schwarzkopf, the iconic hair colour & styling brand renowned for its groundbreaking innovations and unwavering commitment to excellence. With a legacy spanning over 120 years, Schwarzkopf has consistently pushed the boundaries of hair transformation, blending cutting-edge German technology with premium ingredients to deliver exceptional products that redefine beauty standards.

Leading the charge is Schwarzkopf’s Colour Specialist range, a revolutionary at-home permanent hair colour, infused with moisture-locking Hyaluronic Acid and powered by Omegaplex anti-breakage technology. Boasting up to 90% less hair breakage, this is designed to penetrate deep into the hair shaft, locking in vibrant hues while nurturing and protecting each hair strand. Plus, with the inclusion of an extra repair mask for post-color care, the brand aims to change perceptions around DIY hair coloring.

For those who prefer clean beauty products, Schwarzkopf presents Simply Colour, a clean formulation, free from ammonia, & silicone. It is dermatologist tested, and PPD & PTD-free, breaking all norms to deliver colour without any compromise. This permanent hair colour delivers rich, multidimensional color while deep-conditioning the hair, offering a natural-looking and long-lasting finish that’s as gentle on your locks as it is on the environment.

And let’s not forget Schwarzkopf’s legendary styling range, Taft, which has captivated style enthusiasts worldwide for over six decades. Declared  Europe’s No.1 hair styling brand in 2023, Taft is now available in India with a sleek new design and eco-friendly packaging, Taft offers unparalleled volume, shine, and hold, empowering users to achieve their desired look with confidence and ease.

As visitors step into the Schwarzkopf booth at Elle Carnival, they’ll be treated to a showcase of the best offerings from the brand, each one a testament to its enduring legacy of excellence. Whether you’re looking to make a bold statement with your hair or simply want to indulge in a new expression of self, Schwarzkopf promises to elevate your mane and unleash your inner confidence like never before.

Gather around once more, the fete for all things fun and fashion is returning to town! ELLE Carnival is returning to Mumbai on February 24 and 25 with the best of lifestyle and the hottest of trends, following an incredible September run. Indulge in the two-day celebration featuring the best names in fashion and leisure, courtesy of Phoenix Palladium, Mumbai.

Presenting Sponsor: Phoenix Palladium

Gifting Partner: Kicky & Perky and Keune

Contributing Digital Writer

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