Bringing the fashionable to life in vibrant colour and young, fun silhouettes, with natural textiles is what the label Virgio does best. Virgio caters to a group of GenConscious consumers, who aware of and open to living consciously. Launched in 2022 by Amar Nagaram, the former CEO of Myntra, Virgio has taken giant strides in disrupting the fashion industry by making trendy fashion sustainable.
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The label is well aware of how the fashion-conscious engage in a social life, and the need to dress appropriately for different events. Mindful fashion more often than not doesn’t match such a lifestyle. The fashion-conscious consumer does not compromise on style. The majority of circular or sustainable brands are either too costly or don’t provide trendy, youthful looks that suit their tastes. Virgio seeks to effortlessly complement their lifestyle by fusing conscientious decision-making with the latest of trends.
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Versatility is key with Virgio. Their fresh, limited edition drop for Valentine’s Day called ‘The Date’ is made of recycled polyester, with romantic silhouettes in fabrics that are also good for the planet. Every piece is from the house is crafted in eco-friendly textiles with certified and ethical partners. The brand prides itself on attention to detail, replacing the four to five polyester-based labels on clothing with a single smart QR code label that contains comprehensive information on style, manufacturing, and other topics. By disclosing the water, energy, and carbon footprint on each page of the garment, the new-age label puts transparency at the forefront. The delivery bags are made to function as carry bags as well, talk about multi-functional.
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Every small and large step taken is intended to make it possible for customers to know more about the clothing they buy. Virgio seeks to challenge the fast fashion giants on the way fashion is being looked at in current times. Defying the preconceived notions that sustainable fashion is pricey and trend-based fashion is unsustainable, Virgio delivers flawless outfits that are wallet-friendly while serving a new generation who value circularity.
Gather around once more, the fete for all things fun and fashion is returning to town! ELLE Carnival is returning to Mumbai on February 24 and 25 with the best of lifestyle and the hottest of trends, following an incredible September run. Indulge in the two-day celebration featuring the best names in fashion and leisure, courtesy of Phoenix Palladium, Mumbai.
Presenting Sponsor: Phoenix Palladium
Gifting Partner: Kicky & Perky and Keune
