The ELLE Carnival at the Phoenix Palladium on the weekend of March 18th and 19th, 2023, was an event for the books. It was a two-day extravaganza featuring the best in fashion and lifestyle, topped by fabulous events and groovy live music. The event saw Bombay’s stylish crowd congregate at the Phoenix Palladium for two days of shopping and jamboree.
Chicnutrix offers a variety of products that concentrate on not only nourishing you but also beautifying you from the inside out—all with a touch of science to up your glamour factor—with an extreme focus on nourishing women and making them stronger. They set out to address a vacuum in women’s nutrition—a need that perhaps many people were aware of but for which no answer existed. Chicnutrix set out to provide a “why not?” in an era when no one was discussing women’s nutrition with a specific focus. All of these conversations resulted in the creation of products with solutions in mind, ensuring that women could be liberated from their wellness and beauty concerns. The team members shared their proud stories of daily struggles, ranging from acne breakouts to the more serious issues of postpartum, from fashion and beauty to issues of equal rights and fair practises.
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With its attractive aesthetic and entertaining activities, the Chicnutrix booth attracted a lot of people. Their live sampling area, which featured the funfair goers’ favourite products, Chicnutrix Bounce, Chicnutrix Super C, and Fast&Up Reload, had been transformed into a hydration station.
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Visitors to the stall had the chance to enter a lucky draw for a chance to win a Chicnutrix hamper worth 5,000 by placing their name and contact information in the Chic raffle bowl. The lucky winner was chosen to be Miss Siddhita Kabam. Numerous well-known influencers and bloggers were also spotted at the Chic booth testing out the products, taking Instagram-worthy selfies, and bringing stylish chic items home. The Fast&Up Electrolyte supplements were particularly a favourite. People also thronged to check out the brand’s sunscreen offerings which has a light weight, non greasy formula, perfect for the summer months.
Presenting Sponsor: Birkenstock
Associate Sponsor: Phoenix Palladium
Gifting Partner: Loccitane
Hydration Partner: Vedica
PR Partner: Shimmer Entertainment
