ELLE Carnival: Revamp Your Wardrobe With Saundh’s Elevated Classics


The ELLE Carnival at the Phoenix Palladium on the weekend of March 18th and 19th, 2023, was an event for the books. It was a two-day extravaganza featuring the best in fashion and lifestyle, topped by fabulous events and groovy live music. The event saw Bombay’s stylish crowd congregate at the Phoenix Palladium for two days of shopping and jamboree.

Saundh is a high-end brand that specialises in traditional patterns and is named after the aroma of the soil following the first rains of the season. Their seasonless collections, which are based on indigenous crafts that are translated into opulent prints, highlight the beauty of modern heritage. Think beautiful earthy colour palettes, larger-than-life prints, and stunning silhouettes, all with a touch of femininity.

With an assortment of luxury materials from chinon chiffon to crepe, the brand’s variety of ready-to-wear ensembles combine comfort with effortless flair. Their weaves, like those of their namesake, are examples of the intricacies of nature that convey a feeling of unadulterated rawness and authenticity.

Saundh brings ethnic beauty into your everyday wardrobe, drawing inspiration from the way that the most illustrious of traditions shape Indian culture. From regal tunic sets with tasteful accents to fun dresses and open jackets with stunning Kantha embroidery, they have it all. A sangeet must-have is one of their patterned lehengas with stunning Zari design.

As the brand says “The Elle Carnival was such a fun event to attend! Saundh had the chance to connect with a wide range of people and entities. whether it’s art, food, style, or beauty. We had the chance to chat with a significant, unexplored pool of consumers and were able to grasp their very distinct viewpoints on likes and preferences”.

Presenting Sponsor: Birkenstock

Associate Sponsor: Phoenix Palladium

Gifting Partner: Loccitane

Hydration Partner: Vedica

PR Partner: Shimmer Entertainment


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