There’s no denying the charm of Saif Ali Khan. Hailing from the Pataudi family, Saif is suave and sophisticated and often found with his nose buried in a book. Saif’s personal style is a testimony to his embellished lineage – understated, subtle and distinctive.
Saif’s eponymous brand draws inspiration from the legacy of his family and is aptly called the House Of Pataudi. The brand embraces fine craftsmanship as the foundational pillar of its designs, which shines through in all of House Of Pataudi’s collections, including the latest ethereal festive one. Starring the sibling duo, Saif and Soha Ali Khan, the newly-introduced festive campaign highlights the Autumn-Winter ’23 collection, Koh-i-Noor, which is inspired by the precious diamond. We chat with Saif as he lets us in on his style, what he loves about the season, and what makes the House Of Pataudi a unique brand it is.
For Saif, festivals are truly the best time of the year. “From wearing your traditional ethnic clothes to spending time with each other, it’s the time of the year we all look forward to.” When we ask him about the little ways he celebrates his favourite moments, he resonates, “Personally, it’s all about my family, feasting on some great food, being with the kids and the festive atmosphere in the house that makes it memorable.”
The latest House Of Pataudi festive collection is a tribute to the illustrious history of the Koh-i-Noor diamond, tracing its journey through various dynasties – including the Vijayanagar Empire, the Nizam dynasty, the opulence of the Mughals, and the influence of Persian culture – all of which have contributed to its status as a symbol of grandeur today. The crafts, colors, textiles, and styles, synonymous with each era of Koh-i-Noor, are beautifully reflected in these collections.
House Of Pataudi has always shed a spotlight on craftsmanship, a percolation of Saif’s own regard for craft and heritage. We ask him how important is it for him to infuse fine artistry into the brand. “Fine craftsmanship is at the heart of House Of Pataudi.” He adds, “It’s what sets our brand apart and defines our unwavering commitment to crafting pieces that transcend seasonal fashion and embody timelessness while staying deeply rooted in our heritage. Through the showcase of this craftsmanship, as a brand, our endeavor is to bring forth exquisite, high-quality fashion pieces while also contributing to the preservation and evolution of these traditional arts.”
House Of Pataudi is a brand that is loved by its patrons for seamlessly blending modernity with a deep sense of tradition, all the while maintaining an understated yet distinct uniqueness. We asked Saif about what it’s like being the creative force behind House Of Pataudi, he says, “I firmly believe that fashion is a powerful medium for self-expression, and every piece should convey a unique story. The House of Pataudi has reflections from our rich cultural heritage, skillfully harmonising modernity with tradition, and my creative contributions are focused on maintaining this delicate balance.”
The latest House Of Pataudi festive collection is a tribute to the illustrious history of the Koh-i-Noor diamond, tracing its journey through various dynasties – including the Vijayanagar Empire, the Nizam dynasty, the opulence of the Mughals, and the influence of Persian culture – all of which have contributed to its status as a symbol of grandeur today. The crafts, colours, textiles, and styles, synonymous with each era of Koh-i-Noor, are beautifully reflected in these collections.
The brand is available on Myntra, one of India’s leading fashion, beauty and lifestyle destinations which is the go-to platform for fashion-forward shoppers. We also asked Saif a little about the association. “It has been a collaborative and remarkable journey working with the team so far, bringing together the elegant collection of House Of Pataudi with the seamless and differentiated shopping experience that Myntra offers. With our bespoke collection, House of Pataudi has been able to win the hearts of consumers across the nation and love continues to grow.” Over the years, brand offerings have expanded to include apparel for men, women and kids, footwear for men & women, soft furnishings in the home segment, and fragrances.
With Diwali right around the corner, the House Of Pataudi’s Koh-i-Noor sublime festive collection features a wide range of designs, such as pathani kurta and sherwanis for men, sharara and angrakha for women, festive-inspired footwear for men, women and kids and festive wear, given the season’s already celebratory and wedding-ready atmosphere. For Indian wear lovers, it is a perfect opportunity to revel in the brand’s classic crafts like zardozi, tilla, brocade, and chikankari, as well as materials like velvet and chanderi and a carefully curated colour palette – regality galore! This festive season, experience royalty with the treasures of the House Of Pataudi.