ELLE Exclusive: Alia Bhatt Makes Her First Appearance In Gucci’s Eyewear Campaign

Alia Bhatt

Some might say Alia Bhatt has the Midas touch, everything she touches turns gilded. But that would be understating the sheer power the actress wields. Her oeuvre is diverse and versatile, and she switches hats with appreciable ease. She’s not stranger to headlines, she occupies this space almost every day. And while it certainly is for her work as an actress, it is also for her business ventures. In 2023, she was signed on by the House of Gucci, an iconic first. Alia Bhatt became the first Indian global brand ambassador for the maison.

On the heels of the announcement, she made a striking appearance at the Gucci Cruise 2024 show in Seoul. Alia Bhatt has now made her first appearance for the luxury brand in the Gucci Eyewear campaign. She’s in august company – model Vittoria Ceretti and Global Brand Ambassador and actress Ni Ni- are featured alongside.

ELLE India is giving you an exclusive peek at Alia Bhatt’s looks from the campaign.

Alia Bhatt showcases a rectangular shape crafted from rich Havana acetate, with bold temples spotlighting the signature Gucci rivets and the Gucci logo, paired with brown lenses.

In this shot, she sports a cat-eye metal gold frame with brown lenses and a detachable chain, enriched with crystals and a cut-out version of the Interlocking G logo between star designs.

The Gucci Eyewear Spring Summer 2024 campaign draws inspiration from bustling undercurrent of city life and the hum of optimism in urban set ups. The cityscape of Milan plays a blurry muse, as the protagonists take centre stage – sophisticated, sensual, and confident in their attitude.

- Digital Editor


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