ELLE India The Luxury Issue: Editor’s Note


Luxury, they say, always stays in fashion. Today, the word holds a multitude of meanings. For some, it is about buying into the story of top brands around us, while for others, the crusaders of quiet luxury, less is always more. No matter how you define the term, one thing is for sure: luxury is meant to reflect the real you in whichever way you want. And that’s what makes luxury and this issue so special.

We’ve reached out to a host of people and brands and looked at luxury through their lenses. From shooting at the stores of some of the most luxurious designers in the country to tapping into the magic of family heirlooms and how they become a form of luxury over the years, our fashion pages are a deep dive into everything fancy. Our contributor Manish Mishra decodes the rising trend of luxury houses redesigning some of their most iconic bags. And you’d want to put the Fashion Team’s A-Z guide to luxury brands on your fashion watch.


Our beauty editorial sees the perfect breakdown of vacation destinations and make-up trends that perfectly complement each location. Writer Hasina Jeelani picks up the conversation on what quiet luxury means for the beauty industry, while Tatiana Dias investigates the juxtaposition of Ayurveda and luxury in India. Some interesting conversations to bookmark from this issue includes a tête-à-tête with M.A.C’s Director of Makeup Artistry EMEA, Baltasar González Pinel, a chat with Bulgari’s Jewellery Creative Director, Lucia Silvestri and a Zoom conversation with the stars of the season, Apo Nattawin Wattanagitiphat and Mile Phakphum Romsaithong from the hit Thai drama, Kinn Porsche The Series.

Our cover girl, Athiya Shetty, is the perfect fit for an issue dedicated to finding your own definition of luxury. In a world obsessed with the ‘next big thing’, Shetty “proves that there is power and grace to be found in an impactful interlude,” writes Jeelani.

If you are looking for a vacation spot that has all the elements of luxury and isn’t the clichéd trip to Europe, we have the perfect mix of options for you. From the historical opulence of Six Senses Fort Barwara to the serene Bintan Island in Indonesia, take your pick. Isha Mayer, our resident food expert, decodes one of the most interesting questions in the industry: what goes behind the making of an expensive meal?

We’ve loved curating this page-turner and hope you enjoy it too.

Find ELLE’s latest issue on stands or download your digital copy here.

- Editor In Chief


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