At the ELLE Beauty Weekender presented by Tata CliQ, we are celebrating all things beauty and hair with Pernia Qureshi. One of India’s leading style icons and fashion entrepreneurs, she launched her pop up shop in 2012 and a sustainable clothing line, Gur, in 2019. Ahead of her participation at the three-day virtual event, find out her answers to our quick rapid fire.
ELLE: What does beauty mean to you personally?
Pernia Qureshi (PQ):To me, beauty means feeling good, emotionally and physically, and then that reflecting in your skin and on your face.
ELLE: A beauty advice your mother gave you?
PQ: To drink three glasses of water as soon as I wake up.
ELLE: One makeup product you cannot live without?
PQ:Lip balm. Dry lips really bother me.
ELLE: What’s the craziest thing you’ve done in the name of beauty?
PQ:I went to a dermat to get my dark circles removed because I wanted to be able to not ever have to wear makeup. Let’s just say it was a scam and went very badly!
Watch Pernia Qureshi’s entire session at ELLE Beauty Weekender 2021 presented by Tata CLiQ here:
Get ready for a weekend filled with all things beauty and wellness at ELLE Beauty Weekender 2021, presented by Tata CLiQ. From fun masterclasses to insightful conversations, save the date to celebrate three days of beauty, makeup, skincare, wellness, homegrown and international brands, and much more. Head to the new beauty destination, TATA CLiQ, to stock up on beauty essentials now!