As a passionate traveller, I’ve found that travel is more than just a hobby—it’s a form of therapy. Yet, the luxury of vacation isn’t always within reach. Sometimes, we long for the solace of a long drive that is spontaneous and adventurous, where our minds can find peace and creativity can flow uninhibited.
Vespa, a brand that built its 78-year-old legacy of serving scooters to European and global markets, embraced this spontaneity by crafting a boundless realm called The Empty Space. A “non-place” that embodies the timeless values of the brand ever since its debut, values that have revolutionised its way of moving and thinking.
Reflecting the brand’s idea of urban mobility while still going beyond it, this new concept aims to capture the essence of a journey with Vespa and how it fills empty spaces with opportunities for exploration and adventure.
Vespa has always been a pioneer in challenging the status quo, going beyond its comfort zone, eager to create new emotions and desires. The Empty Space is a testament to this.
As Michele Colaninno, CEO of Gruppo Piaggio rightly expresses, “Every day is a new journey. It brings to mind a ceaseless quest for new destinations and new worlds. This is my desire: give a future to the things we create. I like to hope we will continue to look one another in the eye and that we won’t isolate ourselves in total digital silence. It is important to kindle emotions. Joy, memories, disappointments, and triumphs: these are enduring emotions that stay with us wherever we go. It’s difficult today, but not impossible. I am sure we will succeed because Vespa has always been the symbol of a new start. Vespa
is more today than it was yesterday, always creating new ideas.”
Foraying into fashion, the first chapter of this new concept materialises in a collection that embodies Vespa’s values with contemporary flair. This bold and original ready-to-wear line, meticulously crafted by Italian innovators and artisans, balances a relaxed and assertive feel with deep attention to detail. Vespa’s Summer Edit encapsulates this journey.
Designed for exploration beyond time and space, it merges Italian craftsmanship with hi-tech innovation. Soft, nuanced fabrics evoke open landscapes and boundless plains, inviting us to discover new horizons.
Celebrating fearless self-expression, Johnny Dufort’s unique edit captures this collection’s essence against the beautiful backdrop of one of Italy’s most iconic seaside regions in Liguria. With Vespa debuting ‘By The Sea’, a takeover of a beach resort in Paraggi, the brand stays committed to providing an escape for relaxed summer days surrounded by the lush Mediterranean foliage.
The designs, bold yet elegant, embody individuality, creativity and self-expression. The fabrics are meticulously researched and developed, combining artisanal know-how with cutting-edge technology—a hallmark of Italian workmanship.
The silhouettes embody the style and spirit of the contemporary explorer, whose desire to discover new horizons knows no bounds. Androgynous designs feature throughout, especially in the knitwear, with the hero item being a button-up knitted jacket with slit cuffs and raglan sleeves. Made of an organic cotton blend, the compact knit cover-up uses a vertical drop stitch to emphasise a laid-back look, accentuated by the raglan sleeves.
For denim lovers, the collection offers a variety of pieces perfect for spontaneous adventures. Laser embroidery singes the denim, releasing floating silk-like threads that add an opulent twist.
The fashion capsule also includes a jersey tracksuit and a wide range of accessories, striking a perfect balance between grit and grace, ready to elevate any look for adventurous exploration.
Check out the entire collection here.
