Everything You Need To Know About Investing In Responsible Fashion


With sustainability being a buzzword in fashion, navigating its realms can be a minefield. And when it presents us with a bunch of vague terminologies, the concept becomes even more tricky. With the future of sustainable fashion being a hot debate in the industry, it only makes sense if all consumers took part in the movement themselves. And in case you don’t know where to start, count on us for help.

From traversing through a plethora of fabric materials to finding labels that keep ethical fashion and minimal environmental impacts at the forefront, these tips will clear the fog.

Choose Consciously 

When pitted against fast fashion, sustainable fashion can seem expensive. And often, this is the biggest deterrent for many to stray away from making that ethical purchase. But with homegrown brands like LIVA on your shopping radar, building a sustainable wardrobe will be made simpler and won’t break your bank.

Our say: When searching for a sustainable fashion label, look for independent brands which offer an amalgamation of both一sustainability and style. For instance, brands using LIVA fabrics bring you the best of sustainable fashion without compromising on trendy silhouettes.

Shop Local

While there are sustainable labels across the globe, making purchases from abroad can increase your carbon footprint while shipping (which defeats the purpose of shopping ethically). With a surge in homegrown fashion labels in India, it’s only a good time now to shop locally.

Our say: For the first step towards a conscious wardrobe, make a shift from making purchases from international brands to those closer home. Several brands follow a small-batch production process, use local supply chains, are entirely indigenous encouraging the ‘Make In India’ initiative by the government and more.

Check The Materials

To ensure that your ethical closet is eco-friendly, checking the fabric or cloth material is essential. While there may be a plethora of sustainable fabric options to choose from, that doesn’t mean you turn a blind eye to other alternatives.

Our say: Do your research and trace the journey of a fabric. Opt for those materials which are responsibly sourced with minimal harm to the earth. Take cues from LIVA’s fashion dresses which incorporate a sustainable fibre called Viscose Staple Fibre (VSF). Made from cellulosic fibres manufactured through stringent eco-friendly processes, this fabric is not just friendly to the skin but to the environment too.


Make efforts to understand the blueprint of a brand’s DNA and its commitment to sustainability. For instance, manufacturers from all over the country, whether urban or rural, specialising in their core competence and striving to bring a sustainable future closer, in style, are represented by LIVA in its Accredited Partner Forum (LAPF). Regardless of your origin, the community works together to ensure that quality sustainable outfits reach you.

Our say: A good rule of thumb is learning more about a brand’s corporate social responsibility (CSR), ethics, supply chain and more.

The idea of building a sustainable wardrobe may be a daunting one. But with these guiding hacks on your fingertips, the process will be made simpler without much effort at all.

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