In the fast-paced world that we live in, innovation is the key to staying relevant. Collaboratives and entering new product lines are interesting ways to retain consumer interest. In the era of social media, where news becomes outdated in just a matter of minutes, brands are constantly presenting us with newfangled concepts to keep us hooked. And don’t we all like keeping up with the latest trends? So, here’s a round-up of some noteworthy launches and collaboratives that should be on your radar! Read along
1. Montblanc x Maison Kitsuné Capsule Collection
A union of traditional and contemporary design, the capsule collection of 12 pieces is fashioned by collaborating Maison Kitsuné’s signature ‘Camo Fox’ print on Montblanc’s classic leather goods. The range of products includes a backpack, crossbody bag, wallet and headphones, among other things.
Price: INR 33,158 onwards available at Montblanc Singapore Raffles City boutique and montblanc.com
2. Concepts X ASICS GEL-LYTE™ III OG ‘OTORO’
As a part of their 25th anniversary series, Concepts collaborated with ASICS SportStyle to design exclusive sneakers, with only 72 pairs available for retail in India. Taking inspiration from Japanese tuna fish, the unisex sneaker embodies hues and design elements reflecting the same. The shoes also come with a second set of laces with wasabi undertones symbolic of the culinary creation.
Price: INR 12,999 available in VegNonVeg and Superkicks Stores (Delhi, Mumbai and Bangalore); www.vegnonveg.com & www.superkicks.in
3. No Grey Area
Inching a step closer to sustainability, No Grey Area has adopted greener packaging with zero plastic usage and ethically sourced materials. Their ‘made on earth’ products, as they call it, are made with threads of recycled PET bottles, while labels and buttons are made out of recycled polyester. With every collection they aim to further their belief in sustainability without having to compromise on design aesthetics and durability.
Price: INR 1000 onwards, available on nogreyarea.com
4. Arohi x Ekaya
Ekaya Banaras collaborated with ĀROHI, a contemporary clothing brand, for their SS’21 collection. The range is an amalgamation of experimental textiles with fine craftsmanship, resulting in a versatile collection of easy-to-wear modern garments. In the 25-30 pieces presented, one can find handwoven saris, chic suits, bias-cut skirts, and organza co-ord sets, in bold colours and youthful silhouettes.
Price: INR 15,000 – 40,000 available at Ekaya in-stores (Delhi, Mumbai, Hyderabad, Ahmedabad) and on ekaya.in
5. KALKI Men
Entering a new market segment, women’s ethnic-wear label KALKI recently launched KALKI Men. Their new range includes well-structured Nehru jackets and waistcoats in multiple colourways (think baby blues, mellow yellows, champagne golds and rustic reds). The collection will have one covered for all wedding functions, from mehendi and sunset weddings, to cocktail parties and beyond.
Price: INR 6995 onwards, available on kalkifashion.com
6. The Chunni Line by Ritu Kumar
Ritu Kumar’s Chunni line is a collection of stylish kurta-sets with statement chunnis. The versatile range is comfortable to wear at home, work-from home, or on-the-go. Signature Ritu Kumar touches in the form of prints and designs have been crafted on cottons, chanderis and silks.
Price: INR 7400 onwards, available in-stores and on ritukumar.com
7. Sweet S’cape by Sonam Parmar Jhawar
The collection Sweet S’cape is all about prints. Tropical and terrestrial inspirations come to life in the form of in-house prints, colours and fits. Cues from nature and flora & fauna from the wild, contribute to make the collection different from anything they have done before.
Price: INR 9000 onwards, available on sonamparmarjhawar.com
8. Genes x Ayurganic
The first of its kind collaboration, “Nature I Nurture”, presents a range of individualistic styles that nourish the mind, body and soul, in nature inspired prints and organic dyes. Infused with the extracts of natural herbs and oils, the handspun and handwoven textiles carry medicinal qualities and healing properties. Seasonless designs in relaxed silhouettes stay with you for a lifetime.
Price: INR 3999 onwards, available on Genes website
