ELLE Fashion: A Fusion Of Cultures With Louis Vuitton’s Pre-Fall 2024 Collection

In a majestic celebration of a decade of innovation and style by Nicolas Ghesquière, Louis Vuitton unveils its Pre-Fall 2024 collection through the lens of cultural exploration. Set against the vibrant backdrop of Shanghai’s Long Museum, this year’s Voyager show promises a fusion of French elegance and Chinese vitality.


Under the creative direction of Ghesquière, the collection pays homage to the House’s rich heritage while embracing the vitality of contemporary Chinese artistry. Collaborating with the contemporary artist Sun Yitian, whose whimsical creations adorn the garments with a playful charm.


Drawing from its illustrious past, Louis Vuitton ingeniously reinterprets iconic designs from previous years, infusing them with a fresh perspective and contemporary flair. By breathing new life into timeless classics such as the iconic Petite Malle and the revered Capucines, the Pre-Fall 2024 collection showcases the brand’s commitment to honouring its heritage while pushing the boundaries of innovation. Each piece serves as a testament to the enduring relevance of Louis Vuitton’s legacy, demonstrating how tradition can seamlessly merge with modernity to create something truly extraordinary. The collection breathes new life into familiar silhouettes, inviting wearers to embark on a journey of self-expression and discovery.

Named for its distinctive elongated funnel shape, the Long Museum stands as a beacon of artistic diversity, housing China’s most extensive collection spanning traditional, modern, and contemporary Chinese art. Beyond its borders, the museum’s walls embrace works from across the globe, showcasing a fusion of Asian, European, and American contemporary masterpieces. Within these hallowed halls, the dialogue between the East and West echoes the spirit of Louis Vuitton’s latest showcase.

Against the backdrop of the Long Museum, a testament to China’s rich cultural tapestry, Louis Vuitton’s Pre Fall 2024 collection becomes more than just a fashion show—it becomes a powerful bridge between East and West, past and present, tradition and innovation. It is a celebration of diversity, creativity, and the enduring power of artistic collaboration, inviting the audience to feel the significance of this cultural exchange.

Read the full story on ELLE India’s new issue, or download your digital copy via Magzter.

- Fashion Writer

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