For a brand that is 85 years old, Furla is still creating several firsts. After opening shop in India in 2012, the label has launched its maiden Cruise collection, which is inspired by nature and features geometric-shaped bags in light hues. The President of Furla, Giovanna Furlanetto, discusses what Cruise really stands for, the balance between heritage and modern aesthetics and the evolution of the Candy bag.
ELLE: What made you decide to launch a Cruise line?
GIOVANNA FURLANETTO: Cruise collections were originally meant for seasoned jet-setters going on relaxing vacations during the cold months, but the strong desire for light and warm weather designs in winter has come to conquer all categories of spenders. This makes it a crucial part of contemporary shopping habits. Furla’s new line meets the customer’s needs for an inter-season set that matches the ready-to-wear Cruise designs of the most important fashion houses.
ELLE: How does Furla manage to balance its Italian heritage with modern aesthetics for the urban buyer?
GF: Furla’s identity and stylistic codes have always been centered on the primary balance between Italian artisanal know-how and the company’s intrinsic drive for constant research and experimentation. Timeless simplicity and a contemporary soul are exquisitely exalted by blending art, culture and minimalism into an eye-catching symmetry that portrays Furla’s balance between tradition and innovation.
ELLE: Your PVC bag, the Candy, has come a long way since its launch. How has it been interpreted for the Cruise line?
GF: We used python-print calfskin for the body and embellished it with a saffiano flap and a metal fastener to give the Candy bag a newer, fresher look for Cruise. We have also introduced a similar Candy maxi-clutch as well – an original and chic accessory both for day and evening.