Your Nanis and Dadis were right about Ghee being the magic potion and including it in almost everything from nutrition to skincare and beauty. From boosting digestion to nourishing the skin, ghee has been the elixir for generations in a desi household, and rightly so. But if you haven’t noticed, this beloved staple ingredient from Indian kitchens is quickly rising to fame in the world of beauty and skincare, and leading the charge is none other than Shankara, a holistic and revolutionary skincare brand that was founded in the USA in 2001. They blend ancient Ayurvedic wisdom with modern skincare to create a line of products that are nature-ordered organic wonders for your skin.
The Skin-credible magic potion: Ghee
The brand has recently launched its radical and one-of-a-kind Gheesutra range which is already making waves in the market for all the right reasons. This 100% natural skincare line uses the ancient Ayurvedic technique of Shata Dhauta Ghrita, where the art of washing and churning ghee is a labour of love that takes seven days of meticulous attention to detail. Each batch is made in small quantities, ensuring the product remains fresh and preservative-free. The process involves washing the ghee 100 times in copper vessels, making it velvety-smooth, non-greasy, and more absorbent. The result is a luxurious skincare line that penetrates deep into the 7th layer of the skin, enriched with Omega 3, 9 fatty acids, and Vitamins A, D, E, and K. It’s a natural fusion of time-tested Ayurvedic techniques and new-age skincare, ensuring that you get healthy and plump skin. And with its unique formulation, Gheesutra is suitable for all skin types, making it the perfect addition to your daily skincare routine.
The first in their Gheesutra line is the Face Emulsion – a rejuvenating elixir, which by the way, is the only ghee-based product on the market that’s enriched with Vitamin C – a powerhouse combination for your skin. Infused with a potent blend of Vitamin C, Hibiscus extract, and Blue Pea Flower, this face emulsion stimulates collagen production, resulting in firmer, smoother, and more youthful-looking skin. The Face Emulsion also deeply hydrates and protects your skin from harmful radiations, reducing pigmentation and healing rosacea. Plus, it smells like a fresh bouquet of jasmine – talks about a sensory treat!
Good vibes all the way…
It is bound to work miracles when you use a product that uses Ghee and a credible combination of natural skincare ingredients known best in Ayurvedic books with proven scientific recognition. But the best part doesn’t end there; Gheesutra isn’t just good for your skin – it’s good for the planet, too. Shankara’s commitment to sustainability and ethical sourcing sets them apart in the market today.
Every ingredient they use is sourced from local farmers and producers, supporting their livelihoods. They use A2 cow’s milk for the Ghee in their products, which is sourced from their own Gaushala, where cows are loved and cared for in a cruelty-free environment.
To get the full Gheesutra experience, you need to try it for yourself. The product is infused with positive energy thanks to a 10,000-step process across 6-7 days in a meditative environment with Vedic mantras. And the result is believed to be truly magical with soft, supple, and glowing skin like never before.
This is what we like to call the ‘ghee-volution’ which we’re more than ready to be on board with. Why don’t you join in and check out for yourself to get what the hype is about? The Gheesutra Face Emulsion and other products from the range are available on Shankara’s website or at the Select City Walk Mall store in New Delhi.