GIVA, a well-known name in the premium jewellery space – announced the opening of its new store in New Delhi’s Karol Bagh. The event was marked by the presence of actor Yuvika Chaudhary alongside Anirudh Kudva, the Vice President of Offline Stores at GIVA.
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GIVA is one of the fastest-growing D2C brands in India. Founded by Ishendra Agarwal, the brand deals in authentic 925 fine silver jewellery and has recently forayed into 14K and 18k gold and lab-grown diamond jewellery.
Talking about the sustainability ethos behind the lab-grown diamonds, Anirudh shared, “There are three aspects to it – It’s ethical, sustainable and affordable. There’s no mining.”
The brand’s offerings at the store celebrate the idea of everyday fine jewellery which you can wear on a holiday, at work or while heading to a brunch. A wide range of offerings lend themselves to easy styling and layering and can be mixed and matched depending on one’s mood and occasion. Moreover, there are modular pieces which can be worn in multiple ways.
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“We’ve reached a point in the fine jewellery pieces, where instead of opting for one heavy piece, clients prefer an array of easy chic offerings which can be styled and recontextualised in different settings,” he says.
With the wedding season around the corner, there are collections suited to the needs of the bridesmaids too, who want something light, playful and fun.
“In terms of customisation services one can engrave one’s initials, customise pieces as per your taste and get it replated,” he adds.
The creations at the store are inspired by an array of settings – from wine glasses to blooms. For instance, the brand’s ‘Love in Paris’ collection incorporates the elements of the Eiffel tower – emblematic of the French capital.
“Though we had humble origins, today we’ve become a popular destination for purchasing fine silver jewellery across India. As they say – A big business starts small. This store is certainly a milestone, but there are many more to come in 2023. I want to express my gratitude to the entire GIVA team and every person associated with the brand. I look forward to building on our success in the years to come,” shared Anirudh.
GIVA has established itself as a premium jewellery brand aiming to make authentic, elegant, and fine silver jewellery accessible in India. Since the start of 2019, it has steadily grown to become one of India’s leading silver jewellery brands. Headquartered in Bengaluru, the brand recently launched its own line of affordable 14 and 18K gold jewellery collections and plans on expanding its lab-grown diamond collection.
