Go behind the scenes with Balmain x H&M

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If you’ve been keen to join the #BalmainArmy, your chance is around the corner. The powers that be at Balmain x H&M have just revealed a behind-the-scenes video featuring Olivier Rousteing and supermodel Kendall Jenner busting a move for their new campaign. The soon-to-release video taps street culture, and the subway setting is perfectly in sync. It’s set to Ferdinand and Vaz’s ‘Walk For Me’, a track you can buy here. If the behind-the-scenes video is this fun, the campaign is bound to be even better. Can we fast forward to November 5 already so we can get our hands on this line?

Update: The final campaign is now out! Watch Kendall in a cypher, and Olivier Rousteing play some sort of new age Big Brother.


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