Love Gucci? Love denim? Great. You’re in for a treat. While Alessandro Michele has always favoured the use of denim in his collections, the Creative Director of the Italian luxury house reimagined the emblematic GG monogram in a special denim jacquard for Gucci Epilogue called GG Denim.
But what makes this fabric so unique? The start-to-finish process is a nod to sustainability. Here’s how. The jacquard fabric is made from 100% organic cotton, which is treated to give it a worn-out, retro look. The cultivation of organic cotton requires less water, restricts the use of chemicals, pesticides and artificial fertilisers, improves soil quality and hence retains biodiversity.
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The GG logo makes use of a jacquard weaving technique in which a classic denim indigo colour is used for the warp and a white one for the weft. The dual colour highlights the logo better. Furthermore, the indigo threads release a small amount of colour during the stone-washing process, resulting in a typical denim look. The used, vintage effect as seen on the fabric is a result of piece-dying and the finishing process involves a fixing treatment for colour fastness.
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Alessandro has applied this fabric in the House’s iconic designs such as the men’s Tennis 1997 sneaker and the women’s Gucci 1961 bag range. Take a deep dive into his Instagram to get a closer look.
