With beauty emerging as one of its fastest-growing categories, Myntra is redefining accessibility and consumer education in this dynamic industry. As skincare and makeup become indispensable in our daily lives, the massive influx of emerging brands calls for a trusted destination where shoppers can feel confident about their choices. Enter Myntra Beauty.

At the recently held Myntra Rising Stars Beauty D2C Summit, an evening of illuminating conversations, dazzling displays, and innovative beauty experiences, attendees were left inspired. As the media partners for the event, we’re here to bring you the major highlights, ensuring you feel closer to Myntra Beauty, its partner brands, and the incredible minds behind it all.

Engaging Conversations & Consumer Insights

The summit kicked off with a fireside chat featuring Nandita Sinha, CEO of Myntra, and Ghazal Alagh, Co-founder of Honasa Consumer Limited. This insightful dialogue set the stage for an evening brimming with industry wisdom. Adding to the excitement, sharp minds like Shyam Unnikrishnan (Bain & Company) and Sharon Pais (Myntra) took the conversation further, delving into consumer behaviour, growth strategies, and the evolving beauty landscape.

Panel Discussions

Panel One: India's Beauty Industry Cracking The Code

Moderated by Sujata Assomull (Journalist and Author), the panel featured Karishma Kewalramani (Founder, FAE Beauty), Rohit Chawla (Innovist), Sharon Pais (Chief Business Officer, Myntra), Vaishali Gupta (Co-founder and Chief Growth Officer, mCaffeine and HYPHEN), and Romita Mazumdar (Founder, Foxtale). Together, they explored consumer trends, the challenges of building D2C brands, and celebrated the rise of Indian beauty, offering valuable insights into the evolving landscape of the industry.

Panel 2: Inside The Investor's Mind

Kaushik Mukherjee (Co-founder, Sugar Cosmetics), Dipanjan Basu (Co-founder & Partner, Fireside Ventures), and Hariharan Premkumar (Managing Director & Head of India, DSG Consumer Partners) explored the fascinating world of beauty investments. They unraveled the business of beauty and kept the audience hooked with insights into the investor’s mindset.

Panel 3: Decoding The Gen-Z Consumer

It’s always fun to watch millennials trying to figure out Gen-Z behaviour, and this panel did just that! Kannagi Anaggh Desai (Beauty Editor, ELLE India), Ahsaas Channa (Actor), Sunder Balasubramanian (Chief Marketing Officer, Myntra), and Meghna Apparao (Director, E-commerce, Meta) engaged in an insightful, banter-filled discussion on Gen-Z preferences in beauty. From debating brand loyalty to understanding the power of storytelling, the panel delivered plenty of laughs and learnings.

What's More?

Brands like FAE Beauty, Foxtale, and Derma Co., among others, shared their growth stories and how Myntra has helped them scale. Interactive booths like the Beauty Innovation Lab allowed attendees to experience AI-powered skin analysis and try different beauty products—a playful, exciting addition to the event. The evening ended with a grand performance by Shor Police, wrapping up the summit on a high note.

The Myntra Rising Stars Beauty D2C Summit 2024 was a celebration of glam, beauty, and innovation in association with ELLE. The evening’s highlight? Honouring emerging beauty brands with awards presented by ELLE India’s Editor-In-Chief, Ainee Nizami Ahmedi.