Capturing the essence of the feeling of hope that seemed so distant after the tumultuous year, international fashion retailer H&M is taking the narrative forward from their last year’s Brighter Than Ever campaign. Unveiling an India exclusive collection for the festive season, the 2021 edition sends a message of hope and embodies the shared desire to celebrate the way we used to.
The film features personalities who represent the ethos of the brand- National award-winning actor Rajkumar Rao, IMDB breakout star Sanjana Sanghi, award-nominated actors Adarsh Gourav and Ishwak Singh, and a host of interesting people from different walks of life.
Traditional fits are an assured way to get into the festive mood but if you don’t want to be weighed down by a heavy lehenga or sari, H&M has some great contemporary picks for you. The new collection is playful, fun, and glamorous with a charming range of dresses, jumpsuits and separates. Featuring vivid prints along with rhinestone, glitter and sequin work in a range of festive colours such as beige, gold, burgundy, lilac and silver- this season H&M invites you to shine brighter than ever.
Featuring more sustainable materials such as Recycled Polyester, Tencel, Organic Cotton, Recycled Silk to name a few, H&M continues to make consistent efforts towards circular fashion with a broader vision for a brighter future ahead.
“The second iteration of our festive campaign, Brighter Than Ever, is extremely special for H&M India as we pave the way towards a sustainable fashion future by adding more conscious materials in the collection. At H&M, our purpose is to make it possible for everyone to look and feel good. Created exclusively for India, Brighter Than Ever has been shaped to embody that and much more!” says, Mr Amit Kothari, Head Marketing & Communications – H&M India.
The collection has 93 unique pieces with prices starting at ₹699 for kids, ₹999 for Womenswear and ₹1299 for Menswear. Shop the collection in-stores and online at www.hm.com and Myntra from 21st October 2021 in India.