7 Homegrown Decor And Furnishing Brands That Deserve Due Spotlight


Your home is a sanctuary. Treat it as one. Build it into one. Even if you aren’t a committed decor enthusiast (yet), one can be sure that the occasional ads and glossy magazines with immaculately designed interior settings have surely made you dream of residing in a space straight out of a movie.

And if getting started on your decor journey seems a tad bit daunting, put your worries aside as we list our top picks of Indian brands carving a niche in the furnishing space.



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With core values like mindfulness and conscious utility, contemporary brand Nicobar’s home repertoire is no less than their sartorial offerings. Timeless and poetic, each piece weaves in a tale through compelling storytelling and manages to entice even the most discerning of the lot.

Ritu Kumar Home


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Ritu Kumar – the doyenne of the Indian fashion industry needs no introduction. With pre-existing successful bridal and ready-to-wear lines, her relatively newer venture into the decor space has undoubtedly proven to be a coup de maître for the designer.



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With a cultural bent and wisdom-based foundation, ellementry merges rustic aesthetics with its new-age outlook that reflects seamlessly in its sensibilities. Lensed here are their Farmhouse Flair mirrors–a must-have in that beautiful, quaint corner of your abode.

The Decor Remedy

The fairytale-inspired stallion lamp with its lustrous glass body is the result of excellent craftsmanship by an established player, The Decor Remedy. Started as a passion project by Ayushi Jalan, the brand has quickly won many laurels including 2020’s Elle Decor International Design award.

Good Earth


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Ethereal and dreamy, Good Earth India’s Sultana Bagh Bed collection is for idyllic, long summer afternoons while you sip your cup of chai with a dear one. Their tableware collections are no less, from Moroccan pottery to Rajasthani pieces, there’s something for connoisseurs of all aesthetics.



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With a pulse on ethnic Indian heritage that honours artisans throughout our country, the widely-loved brand Jaypore has quickly climbed the ranks owing to its varied repertoire. Spotlight on their classic brass lamps with hand-etched & hand-engraved motifs that are bound to lend warmth to an otherwise plain space.

India Circus

Vibrant and rich in character, India Circus by Krsnaa Mehta has long been the purveyor of maximalism through its striking range of designs. Their decor pieces and furnishings will surely be the conversation starter at house parties and gatherings, because who doesn’t love a well-designed space?

Also Read: 8 Resort Wear Picks That Are Away From The Usual Print Hodgepodge

- Digital Fashion Writer


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