Skincare has been in the limelight for the last few years and new techniques to improve skin are finding their time in the sun. Now, there are several entrants in this landscape, bringing their expertise to consumers. A non-invasive face tool and skincare retail firm based in India that provides solutions for combating skin issues and overall wellness using face tools, skincare products, nutraceuticals and face yoga techniques was launched in 2018. The company was started by co-founders, Vibhuti Arora and Sumit Arora. The husband and wife have been in the skincare industry since then.
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Vibhuti Arora is a ‘’beautypreneur.” Fascinated by yoga and skincare from a very young age, she is a certified face yoga expert and MBA from the United Kingdom. Her journey as a face yoga & face tools educator has given her recognition amongst leading female entrepreneurs of the country. She spearheads business development, for both international and domestic tie-ups for House of Beauty.
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Sumit Arora, the CFO & COO of House of Beauty is an MBA from the University of Toronto, Canada. With past experience in I-Banking, he spearheads finances for the company. He also handles operations and compliances and is constantly striving to improve quality controls and practices for the brand.
The Opportunity
House of beauty was conceptualised when Vibhuti saw the lack of information available to consumers about skincare in India and the great dependency on dermatologists and chemically-infused skincare that dominated the market. Determined to fill this gap by introducing a range of holistic and natural skincare products, she started by educating consumers about the benefits of face yoga, instructed clients about correct tool usage and got them to understand personalised skincare.
The Aim
Both Vibhuti and Sumit aim to “Revolutionize Skincare” with face yoga and science. Today House of Beauty is established as a face tool and skincare brand and is US FDA approved. The company focuses on the journey of with its patrons, recommending customised tools and skincare regime as per skin health. The brand is natural, sustainable and uses ergonomic packaging- be it glass bottles, wood wool and has a recycling bottle program in check.
This husband-wife duo complement each other’s strengths and have successfully grown their company’s offerings from 15 to 70 in the past year. With their hunger for constant innovation, they have recently forayed into complete wellness, with their new launch of nutraceuticals for holistic well-being inside and out.
Check out their range of products at www.houseofbeautyindia.com
Contact : +919810657886
Email: customercare@
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