Huemn, a brand known for its iconic, handcrafted, colourful pieces, has launched a new collection that deserves a spot in your wardrobe. In a bold and innovative fusion of two disparate worlds, motorcycling culture and high-street fashion collide in a thrilling partnership between Huemn and Royal Enfield. The result? “A Shot of Mumbai” – a collection of apparel and helmets inspired by the iconic Royal Enfield Hunter 350, pays homage to the pulsating heart of Mumbai’s vibrant streets.
The collaboration between Huemn, renowned for its avant-garde designs, and Royal Enfield, a stalwart in the motorcycle industry since 1901, enters uncharted territories of creativity and self-expression. Each piece in the collection reflects the Hunter DNA, infusing it with the distinctive Huemn aesthetic. From electric blues and fiery reds to an array of peppy hues, each design screams Mumbai with it’s art and energy.
‘A Shot of Mumbai’ symbolises personal style and the pursuit of life on two wheels. It evokes the dynamism of Mumbai, a city renowned for its bustling streets and magnetic culture.
At the helm of this unprecedented collaboration are Mohit Dhar Jayal, Chief Brand Officer of Royal Enfield, and Pranav Misra, Co-Founder & CEO of Huemn, visionaries whose shared passion for design and innovation propelling this venture to new heights.
Royal Enfield’s commitment to inviting new riders and subcultures into their community blended with Huemn’s distinct aesthetic resulted in this captivating collection which is now live for you to purchase. The Hunter 350, with its blend of style and substance, has captivated millennials and Gen Z riders worldwide, redefining urban exploration and serving as a gateway to the Royal Enfield experience.
Since its inception, the Hunter 350 has garnered widespread acclaim, emerging as the go-to choice for young riders drawn to its compact design and pure motorcycling spirit. Its success underscores Royal Enfield’s ability to resonate with evolving consumer preferences, particularly among the younger demographic.
Huemn’s innovative approach to fashion, rooted in Indian craftsmanship and contemporary design, sets the stage for a collaboration that transcends boundaries and celebrates the spirit of adventure.
In essence, the Huemn x Royal Enfield collaboration embodies more than just fashion—it’s a celebration of creativity, self-expression, and the excitement of two wheels. If you are a fashion or motorcycling enthusiast then this is the launch for you. The collection promises to ignite a new era of style and adventure.
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As the “A Shot of Mumbai” collection debuts on April 10, 2024, enthusiasts can immerse themselves in a sea of T-shirts, hoodies, denim, and helmets. These pieces are available online at Huemn’s website and exclusively at Royal Enfield’s online store.
