I See Ruby Red


If there ever is a lipstick shade that has created unprecedented recall value for a makeup brand, it is Ruby Woo from M.A.C Cosmetics in the late nineties, the brand sought out to give their then-best-selling red lipstick, Russian Red, a modest makeover. Although Russian Red still stands strong with its original formula, this experiment created a more vivid red that they named Ruby Woo. Born as a serendipitous discovery in 1999, this timeless red has fans across the globe and has earned its place as one of M.A.C’s most beloved lipstick offerings. The star shade debuted as one of M.A.C’s five lipsticks from the Retro Matte collection. Ruby Woo’s appeal lies in its carefully curated hue, enhanced with a hint of blue. Because most reds lean towards warmer tones, this unique colour composition makes Ruby Woo the quintessential cool-toned red. Ruby Woo’s resilience is nothing short of remarkable – the reason for this is twofold.

For one, it is said (and has proven) to not only suit all skin tones but also enhance the white appearance of your teeth because of its blue undertone. The other reason Ruby Woo has gained a loyal fan base is its no-nonsense matte finish. However, because everyone has different expectations from their favourite lipstick, the shade has since been introduced in a variety of formulas, textures and finishes that are all together called Ruby’s Crew. For those seeking a more velvety finish, M.A.C’s Powder Kiss Velvet Blur Slim Stick in Ruby Woo is the best bet. But if you’re looking for a more moisturising matte, Ruby Woo is what you want. For the rest of us who love red lips round the clock, Retro Matte Liquid Lipcolor in Ruby Phew stays put all day long. There’s also a Ruby You, Rube Boo and a Ruby Do–the Crew – in short, a red for everyone.


One tube of the M.A.C Cosmetics Ruby Woo lipstick is sold globally every seven minutes.

Red lipstick icons Rihanna and Taylor Swift are known to love M.A.C’s Ruby Woo in particular.

Find ELLE’s latest issue on stands or download your digital copy here.

Beauty Writer

More From

Generic selectors
Exact matches only
Search in title
Search in content