While Paris & London look at the runways and fashion weeks to pick up on what’s trending and what’s not, closer home, our sartorial choices are greatly influenced completely differently. We turn to to Bollywood. Sara’s wearing a powder-pink chikan kurti. Noted. Let me just grab one, never know when the paps might line up at my house. But seriously, Bollywood has undoubtedly set the sartorial standard and dominates more than half of our wardrobe. Let’s take a look at few brands which are a staple amongst the Bollywood lot:
Picchika
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Picchika’s printed chiffon saris have been a fan favourite for quite some time now and there’s no stopping in the near future. Characterised by delicate, floral and light-weight options, Picchika’s ultra-feminine sensibilities are alluring in just the right measure. Often donned by Rakul Preet, Jacqueline, Kajol and Manushi Chillar, this is the one if minimalist designs rock your boat.
Raw Mango
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Need I give an introduction for this brand? Heralded as one of the finest Indian offerings in the market there is, Raw Mango’s clothes are the definition of wearable art. Often spotted on the likes of Aditi Rao Hydari, Vidya Balan, Shefali Shah et cetera, the brand’s tryst with silks and embroidery produces the best pieces.
Torani
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Everybody is talking about Torani. Especially their campaigns. Weaving such endearing concepts in their campaigns is a skill not many possess. And their clothes, well, equally stunning. Here, actress Sanjana Sanghi is photographed in their Jamuni Waheeda lehenga choli with multi panel printed kalis and an organza odhana. The cut & construction of the choli- immaculate.
Mulmul
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A recurring favourite of Janhvi Kapoor, Mulmul boasts of all the traits needed to become a household name. They have breezy, wearable and everyday wear options to solve your ‘what should I wear ?’ conundrum. Their salwar suits, coords and saris enjoy a cult status given their ability to blend in with the wardrobe of a modern Indian woman.
The Loom
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Another desi brand on our radar is The Loom. The effortless simplicity in their powder pink, blue and green cotton sets is the reason Sara Alia Khan can’t get enough of their collection. Here she’s seen in a cotton dobby kurta set paired with an organza dupatta. The sheer panels are a unique and welcome addition- take my money!
You can also read about 8 Indian brands championing anti-fit clothing here.
