Unlike clothes on the runways, the jewellery segment operates on a relatively lenient timeline – where trends are slightly unacknowledged and sentiment is held in a higher regard. Thanks for that, truly. Enter Zoya, a true leader in the realm of fine jewellery noted for its exquisite craftsmanship and alliance with innovation. “Taking risks is essential, as today’s consumers are eager to explore and experiment with their own style and expression,” says Revathi Kant, Chief Design Officer at Titan India, who also oversees the workings of Zoya. In an exclusive conversation with ELLE, she takes us through the ever-evolving (yet rooted) landscape of jewellery buying and shares insights about Zoya’s newest offering ‘Alive.’
ELLE: Tell us about your biggest jewellery predictions for 2025.
RK: The jewellery industry is evolving rapidly, and the luxury segment, where Zoya operates, is growing at an extraordinary pace. Innovation is key in this space—introducing new styles, leading the market with fresh ideas, creating unique pieces with fine stones, blending unexpected colours, and experimenting with distinctive silhouettes. Some of the major trends we see emerging for 2025 include identity jewellery, unconventional designs, striking silhouettes, large colourful gemstones, and layering—all of which are gaining significant momentum.
ELLE: Tell us about the Zoya woman. Who’s she, what are her likes and dislikes, hobbies and style manifesto?
Revathi Kant (RK): Zoya is a brand with its heart deeply rooted in India and an eye on the world. Over the last 15 years, the atelier has crafted a niche for itself as the leader of luxury jewellery in the country. Zoya is known for its exquisitely crafted pieces; we call them wearable art because they are very artistic, rare and beautifully interpreted. We design for the Zoya woman—someone strong, free-spirited, independent, and always evolving. We imagine that she is on her own inward journey, one that allows her to connect with her inner self and embrace her authenticity—that is when she feels truly alive. At Zoya, we connect deeply with the soul of this woman. She is our muse and every collection we create is inspired by the many facets of her being and her inward journey.
ELLE: What makes Sonam Kapoor Ahuja the ideal muse for Zoya?
RK: Sonam is a true Zoya woman. She is independent, an achiever and an explorer and she has a very strong sense of self. Sonam also has a great aesthetic expression and a deep love for style and storytelling through fashion. So there is great resonance between Zoya and our ambassador, Sonam Kapoor.
ELLE: Tell our audience about the inspiration for the ‘Alive’ collection.
RK: The ‘Alive’ collection is inspired by the untamed dance of wildflowers, and through it, we pay homage to our Zoya muse—free-spirited, resilient, and effortlessly graceful. ‘Alive’ serves as a powerful metaphor for her spirit – wherever she stands, she blossoms. Bright and optimistic, this collection has a very vivid palette, with unique gemstones like tsavorites and rock crystals and unexpected colour combinations like lemon quartz and Swiss blue topaz or lilac amethysts and champagne diamonds. As a design house, it has been a pleasure to create something so fresh and vibrant and in many ways redefine the category of fine jewellery.
ELLE: How has the jewellery consumer evolved in this decade-what are they looking for, as opposed to their preferences a decade ago?
RK: The most important thing is that jewellery today is no longer meant to be kept in lockers, people want wearable jewellery. They want something very differentiated and unique. We call it wearable art at Zoya and each piece carries a rich narrative. Someone might ask, “Oh my god, what is this you are wearing?” and you’ll have an entire story to share. This gives us the space to experiment and take bold steps, even with precious jewellery, which wasn’t the case a decade ago when jewellery was seen more from an investment point of view, leaning towards traditional and safer choices. That’s the big change we have seen.
